Lifestyle Business Playbook: How to Have Fun, Freedom and Fulfilment With Your Own Business

by Daniel Priestley

‘Daniel Priestley is one of our most popular guests to talk about entrepreneurship on Diary of a CEO. He offers clear, practical guidance for adopting an entrepreneurial mindset and starting and growing business. In Lifestyle Business Playbook, he explains how to understand the big trends and then lays out bold, clear steps to building a business that serves your life, not the other way around. This isn’t theory - it’s a distillation of real entrepreneurial wins, losses, and wisdom. If you want a business that gives you freedom, purpose, and profit, this is the book you’ve been waiting for.’

Steven Bartlett, Entrepreneur, Investor & Host of The Diary of a CEO Podcast

Unlock the secrets to crafting a thriving business that enriches your life

In Lifestyle Business How to Have Fun, Freedom and Fulfilment With Your Own Business, award-winning entrepreneur Daniel Priestley delivers a compelling guide that takes you on a journey to redefine success on your own terms.

This isn't just a book; it's your roadmap to creating a business structure that emphasizes fun, freedom, and flexibility. Daniel Priestley dives deep into the from assembling a dynamic team to choosing the right technology, from developing impactful products to identifying lucrative markets. This book is your compass through the crucial phases of business development, helping you set and achieve clear objectives to keep your venture aligned with your lifestyle aspirations.

You’ll learn how

Recognize opportunities for lifestyle businesses, learning from real-world examples of successful lifestyle entrepreneurs Strategize effectively to achieve niche market domination by executing skilful marketing campaigns that resonate with your audiences Overcome the most common fears associated with taking unconventional career paths
Daniel Priestley doesn't just share strategies; he prepares you for a transformation. Lifestyle Business Playbook is a catalyst for change, inspiring you to build a booming business that not only meets financial goals but also supports a life filled with joy and purpose.

Make Lifestyle Business Playbook a cornerstone of your personal and professional development library. Start your journey toward a lifestyle business that brings you the ultimate blend of prosperity, passion, and peace and embark on your adventure to build a business that’s as fulfilling as it is profitable.

Whether you're an entrepreneur, marketer, team leader, or founder, this book is tailored for those who dare to dream of a work-life synergy. Business students and aspiring business owners will also find invaluable insights into turning visions into reality.

Genres: Business, Nonfiction

245 pages, Kindle Edition

Published November 17, 2025

Reviews

[Morrison · Rating 2 out of 5]

I like Daniel Priestly, however I wasn't impressed with this book. Ive read key person of influence and entrepreneur revolution one. Even those were iterative of each other.

This adds no more detail to the picture. Plenty of humble brags and "you can do it!" Platitides. No where near enough substance for a "playbook" ideas, sure but you'll need to put the work in.

Ironically, perhaps to no surprise. The book is practically a physical lead magnet. He talks about writing your own book. To pertain an authority in your space. Littered throughout are references to scoreapp and all that.

I understand why but a little disappointed to funnel fans into the "content fly wheel" .

If you've read Priestly before, you arent missing anything.

[Leanne · Rating 3 out of 5]

I'm enjoying this book but I'm not sure how workable the tips in the book are. Also would love to speak with someone diplomatically about some of the typos I spotted though I suspect from some of the other reviews other people have spotted them too.

Another question I'm wondering about is the 3 month campaign because if I could successfully pull off a 3 month campaign I'd want to rinse and repeat it . Then again im not much of an entrepreneur - I can barely pronounce the word.

I'll also have to change the edition I'm reading as I have the paperback version which I got at an event.

[Remon Helmond · Rating 2 out of 5]

The book starts with a couple of definitions that are in my opinion so obvious that they are only valuable if you didn’t pay attention at all what is going on in the world the last couple of decades. The second part provides some tips that are valuable if you are a total beginner but it is quite shallow and lacks depth.

Read: if you are a total beginner
Skip: if you want more specific knowledge

[Ivan Kyuchukov · Rating 5 out of 5]

Daniel Priestley at his best, as always!
This man made me desire and achieve this lifestyle business life!
Only grateful !