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First published June 16, 2026
Get sun. Not too much. Go outside.
- Rowan Jacobsen
"...But that wasn’t how the Harvard doctors saw it. They acknowledged that the discovery implied some “potential evolutionary benefit… that reinforces UV-seeking behavior,” but they didn’t want to touch that one with a ten-foot parasol. Instead, they focused on how this helped explain why it was so hard to break people of their sun habits. There was even talk of treating recreational tanning as a form of drug abuse."
"In the world of journalism, I seemed to be the only one who was captivated by the news. And the more I dug around, the more astonished I got. The science consistently showed that people who received ample amounts of sun exposure lived longer, healthier lives than people who didn’t. Sun deprivation was linked to heart attack, stroke, diabetes, dementia, depression, Parkinson’s, myopia, respiratory infections, certain cancers, and autoimmune conditions such as multiple sclerosis and inflammatory bowel disease."
"In the case of the UK light study, even after adjusting for everything from exercise and diet to smoking and sleep duration, the sun getters were still 17 percent less likely to die. As the authors put it in their paper, “Personal day light exposure appears to be an independent predictor of mortality risk.”
Why? That’s what this book is about. The short answer is that the human body evolved in an environment of abundant sunlight, and we are designed to make use of that solar energy in various ingenious ways—ways that we are finally starting to understand.
If you’re wondering why you’ve never heard about any of this, well, join the club. After years of following the research and wondering why it wasn’t making its way into the public sphere, I’ve concluded that part of the problem is simply that the sun has no lobby. There are a lot of people whose job it is to tell you about the risks of too much sunlight, and a lot of companies hoping to sell you some product to protect yourself from it. In contrast, it’s nobody’s job to tell you about the good stuff..."