“Twisty, sharp, and utterly addictive — a love story wrapped in a con you’ll never see coming.” Kristin Wollett, author of As a Last Resort
Cleo Des Rochelles doesn’t believe in love—not after being swindled by her ex and left to repay his debts or risk losing her home and her mother’s safety. Desperate for cash, she signs up for Camp Couple-Up, a reality dating show with a $250k prize.
But instead of a glamorous retreat, Cleo finds herself in the wilds of Canada’s Northern Ontario, scrubbing toilets and faking romance with Kei, a charming musician with lofty dreams of stardom. Their pact is play pretend, win big, and never catch feelings.
Then the crew vanishes. With no food, no phones, and no refill of Kei’s insulin, the stakes skyrocket from love and money to sheer survival. As danger closes in, Cleo discovers a strength she never knew she had—and a love too real to fake.
Thank you to the publisher Pownal Street Press for providing this book for review purposes via NetGalley. All opinions are my own.
I enjoyed this book, it was like Love Island vs Survivor. I’m not a fan of reality TV, I would go as far to say I despise it but the plot of this book was too intriguing to ignore. I didn’t warm to any of the characters at first, but our main characters Cleo and Kei grew on me the more I read, as after a bit of reading I realised Cleo’s prickly outer exterior was the result of many hurts and knocks in life. I enjoyed the pacing of this book, the plot, our main characters and I liked the fact that the book was a bit different from what I’d normally read as it was part thriller and part romance. Yes it was a short book but I didn’t come way feeling unsatisfied with the ending as I thought the ending tied everything up nicely. Overall this was a really good book and I enjoyed reading it.
I couldn't put this book down. It was so good. Its part romance, part adventure.
The characters are contestants on a "love islands" meets "survivor" type dating show, which, honestly, seems like a really good idea for a show. The FMC, Cleo, needs money so she agrees to go on a dating reality show in the Canadian wilderness in hopes of winning the prize money. To do that, she partners up with a fellow contestant to fake a relationship to win. Then, things go wrong. The last half of the book was very suspenseful. I really liked the twist and that it wasn't simply a romance book.
What a fun ride! I was on the edge of my seat waiting for everything to go wrong in this story, and when it did, I couldn’t put it down! I was even wondering if this was going to turn quasi-horror at some points. Writing very reminiscent of another Canadian gem, Karina Halle, the imagery was beautiful.
If you love reality tv and especially if you HATE reality tv (me) you’ll love this read.
Note: this is a Closed door romance / fade to black
Ok so the gist is that Cleo is in a bit of a bind after her ex left her drowning in debt and she's expected to pay for his fuck ups. The stars magically align and she ends up on a dating show with a cash prize for the winning couple. She is looking for money, not love. But are things really what they seem? Can she make it out of this show unscathed? Is it all too good to be true?
So… yeah. I liked this! It's not my usual genre but I think the added mystery/survival element helped make this more enjoyable for me.
The pacing was, unfortunately, one of my biggest gripes. It takes about 20% to REALLY get off the ground. I do like how our main couple met but the story slowed down after that first meeting. I'm torn. I also felt like the third act breakup/separation happened at a weird time?? And it seemed to last forever given how short this book is. (60-80% if you're curious). And the last third of the book is wild. Things go off the rails. I haven't decided if it hurts or helps the book.
And the characters!! I liked our main couple together. Mostly. Cleo is an acquired taste but every time you see the vulnerability beneath her mask, it makes the frustrating bits worth it. There's some stuff left unanswered or expressed very vaguely that I wish we'd delved deeper into but that might just come down to personal preference. Same with the love interest, Kei. I really wanted to crack that boy open even further. We got SOME stuff, which was delightful. But… I don't know, you guys. I just wanted MORE. More pages! More time with these characters spilling their guts and doing things.
The support cast was decent. Obviously not really fleshed out but it wasn't just our main couple that had moments to shine. I'd like to say more about a few of them but it would be spoilers, so I'll refrain.
The writing style isn't anything special but it's also in first person, so it's very much done on purpose. The author leans into Cleo's voice and I loved that. The only time I was unsure of the voice and writing was pre-show bullshit.
There were comments about women's bodies that didn't bother me at first because I figured it was commentary on how fatphobic, fake, and problematic reality tv is. But… it kinda all stayed surface level. Which isn't the end of the world! But I was definitely disappointed. We did get a very brief discussion of a past ED, which was nice. I guess what I'm getting at is the average person isn't necessarily going to feel represented in this book. It's not an unforgivable sin, but it's worth noting.
I would recommend this book to anyone who likes a fake relationship type of romance. Bonus points if you watch reality tv. It's a closed door romance for those who care (didn't bother me).
Thanks to Netgalley for the arc in exchange for my honest review.
Forever is the Sweetest Con is such a breath of fresh air, combining romance, mystery, and thriller all wrapped into one in a uniquely fresh take on both genres. It kept me up all night reading, and as someone who prides herself on usually guessing the endings, this book had me hooked and fooled all the way to the last page.
Cleo finds herself in financial trouble and signs up for a reality TV dating show in the hopes of winning a cash prize, and although she starts off with the 'not like other girls' mentality, she soon grows and evolves into a character you can't help but root for. I do not enjoy reality TV shows at all (I prefer my entertainment fictional and in a literary format), but the concept was so gripping that it hooked me in, and I devoured this book in what felt like no time at all.
The story gets off to a slightly slow start, but that just adds to the crescendo that builds up to the electrifying climax, which will have you sitting on the floor because you sat just too far off the edge of your seat. It's truly one of the only thrillers which you'll find actually thrilling. My heart is still racing from the conclusion of it all.
I love the inclusion of the diabetic representation, and how it wasn't used in the cliché way of being the financial strain on a character. Thurlow will have my eternal gratitude for this, and I cannot wait to see what they write next.
Thank you to Pownal Street Press for providing this book for review consideration via NetGalley. All opinions are my own.
The main reason this drops a star for me is that I found there were some issues with the pacing. I thought the first part was really slow, especially as they don't get to the island until like 20%. Then, although we know the production crew disappear from the blurb, that doesn't actually happen until around 60% with in my opinion too much build up before that. Also the action doesn't really get going until the last 20% which I would've liked to have started earlier. The other negative thing is that while I liked the little cliffhangers at the end of some of the chapters, I would've liked if the tension had been held there a little longer rather than instantly finding out what happened at the start of the next chapter. I think because of this, another person's perspective might have been good for this book to break it up a little bit.
That being said, I loved the relationship that progressed between Cleo and Kei and I think the title referencing Cowboy Like Me is perfect for this couple. I also really liked that this wasn't just a simple romcom like the cover would make you think and that it did have the elements of mystery, tiny hint of thriller and the action towards the end. This is the first book I've read by this author and I didn't realise it was also a debut, so I'm definitely looking forward to reading more from this author in the future.
Thank you so much to the author, Netgalley, Pownal Street Press and Sugar Shack Books for providing me with an e-arc. This review is entirely voluntary and all thoughts expressed here are my own.
Forever Is the Sweetest Con is one of those books you have to read in one sitting because you cannot possibly guess what’s going to happen next, and the suspense will absolutely eat at you until you turn the page. Cleo is jaded by love, freshly swindled by her ex, massively in debt, and running out of options. So she signs up for the dating reality show Camp Couple-Up, which is basically Love Island meets Survivor. She’s not there to find love. She’s there for the $250K prize. She teams up with Kei, a charming musician with big dreams of stardom, and the plan is simple: fake it, win the money, don’t catch feelings. But after a few days, the show becomes a little less Love Island and a whole lot more Survivor when the crew vanishes, the campers are left on their own, resources start dwindling, and things go from fun and flirty to full-on survival. I loved how unlike anything else this story felt. The concept is fresh, the stakes are intense, and the characters have so much complexity that you can’t help but get invested in their journey. If I had one tiny note, it’s that I wanted a little more development around some of the mystery threads (More Silver Fox details? What does the film crew have to say?), but overall, I absolutely loved this debut from Joanna Thurlow.
Forever Is the Sweetest Con blends romance and strategy in a way that feels fresh and entertaining, giving the story a vibe similar to Love Island crossed with Survivor. Set in a high-pressure, competitive environment, the book explores what happens when attraction, alliances, and ambition collide. One of the most interesting aspects of the novel is how it questions whether relationships formed in a game can ever be fully real. Thurlow does a great job showing how contestants must constantly decide between emotional connection and self-preservation. The tension between playing to win and genuinely falling for someone keeps the story engaging and unpredictable. The characters feel realistic, each bringing different motivations into the competition—some looking for love, others for strategy, and many caught somewhere in between. As the stakes rise, the lines between manipulation and genuine care begin to blur, reinforcing the book’s central idea that “forever” can sometimes be the biggest con of all. Overall, Forever Is the Sweetest Con is a fun, thought-provoking read that will appeal to fans of reality dating shows and competition-based stories. It’s a smart take on modern romance, trust, and the cost of choosing love over winning—or vice versa.
Thank you to the publisher, Pownal Street Press, for providing this book for review purposes via NetGalley.
✨Forever Is the Sweetest Con ✨by Joanna Thurlow follows our female main character, Cleo, as she navigates past relationships, financial struggles, and the challenge of learning to trust others again. In an effort to fix her financial situation, Cleo joins a reality TV competition, best described as a cross between Love Island and Survivor, where romance, strategy, and survival all collide.
This book was a refreshing and engaging read, so different from typical romance or thriller novels. Being a Taylor Swift fan myself, the title immediately drew me in. The reality-show setting gave the story a unique edge that set it apart and kept me invested.
At times, the storyline moved a bit slowly, but it never detracted from my desire to keep reading. There is a constant sense that a twist is coming, but you’re never quite sure when or how it will unfold. The blend of emotional tension, strategy, and romance worked really well.
Overall, this was an enjoyable and memorable read that stands apart from standard genre expectations. I would recommend it to readers looking for a refreshing contemporary romance with a storyline that keeps you guessing until the end.
If Camp Couple-Up: Extremes Edition were a book, this would be it, complete with fake dating, wilderness survival, and unexpected romantic sparks. Our heroine Cleo signs up for a reality show to pay off a swindling ex’s mess, only to find herself scrubbing toilets in rural Canada, pretending to fall for a musician with a killer smile (and questionable wilderness skills) so they can win big. Then the crew disappears, the phones die, and suddenly it’s Survivor: Heartstrings Edition, insulin refills not included.
I had high hopes for this one, and honestly the premise had me saying, “Yeah, I’ll watch this show.” The first half was a hoot, and the slow-burn chemistry kept me turning pages. But at times it felt like I was reading two different books. One was a cheeky fake-dating rom-com, and the other was a semi-survival thriller asking, “Wait… are we still having fun?” The tone wobbled in places, and some scenes made me chuckle while others made me scratch my head.
It’s an okay read, not a masterpiece, but not a catastrophe either. If you want something that’s breezy with occasional grit, some charm, and a couple of “Oh, come on…” moments, give it a shot. Just don’t be surprised if it leaves you thinking “sweet…ish.”
After getting out of an unhealthy relationship, Cleo cannot seem to manage to shrug off all the financial trouble her ex left her in. So, against all her beliefs, she auditions for a reality dating show, Camp Couple-Up. Arriving on a sketchy island - in Canada, how’s that for a summer destination - she’s about to find way more than she bargained for, not necessarily all good.
Cleo was very relatable some of the time, and quite annoying the rest of it. This is on me, as reality tv people give me the Ick. On the other hand, Keiji was an absolute darling. He’s endearing and sweet and just feels like a general good dude who made a bad life choice - but then again, same counts for Cleo. The producers made me absolutely uncomfortable, which turned out to be very valid. When things get even worse, the story really picked up for me and I found myself rooting for all of them, flaws notwithstanding, to make it.
I know this is an ARC, and thus the text is not final, and I really see the potential in this book. It has good bones, a compelling voice, but I feel it needs some more editing and research (mainly about diabetes) to make it the book I believe it could be.
A sweet love story with a bit of backwoods thriller. It works! Cleo, at the end of her financial rope after her ex defrauds her of everything, takes a chance on a reality dating show set in an old camp in Northern Ontario. If she can strategize and act well enough, she can clear her debts with the prize money. Cue fake dating that gets out of hand in the feelings department, obstacles, and dangers. What stood out to me in this was the excellent prose and wry humour. The MMC, Kei, was suitably swoony -- but still real. Thurlow managed to introduce the whole reality show contestant slate and not confuse us, which is not as easy as it looks. I've glazed over reading similar titles with less expert line level writing skill. The happy ending is more than earned in both the literary and plot senses! Take this book on your winter vacation.
Out: June 16.
If you've read either or both of Robin Lefler's (no relation) two novels, let me know if you think they are comps for this. Both came to my mind! So fun!
I read this book courtesy of the author, the publisher Pownal Street Press: Sugar Shack Books imprint for contemporary romance and Netgalley. Thank you. Opinions are my own.
Thank you to NetGalley and Pownal Street Press for this arc!
Going into this read, I wasn’t sure I was going to love it. Romance isn’t my favourite genre to read and at first I was really just hoping we’d get to the mystery/thriller elements asap. After the first few chapters though, I completely changed my mind and was just loving this read. I liked the characters and was enjoying seeing them all come together at Camp Couple-Up. Cleo’s ability to get the ick from any man within about 5 seconds was hilariously relatable for me personally but I was secretly waiting for her to finally find a man who wouldn’t be completely insufferable.
I really enjoyed the subtle hints that things might not be as they seem while we were still experiencing the love island style drama of the shows couples and think that this was paced really well. I also really enjoyed the varied reactions of the characters when things really hit the fan.
I was absolutely on the edge of my seat as the characters made and executed their escape plan and did end up staying awake until 2am to finish this book in one sitting. Honestly, I could have read another 200 pages of this story.
This book is “Love Island” meets “ Survivor.” If you love reality t.v shows and cannot wait for the next episode or season, this book is the fix to that.
The concept is unique, featuring representation of diabetics and Canadians, and it feels like a “tell-all” reality episode unfolding in real-time. I LOVED this book. As someone who prioritizes sleep, I barely slept to keep reading.
Cleo (FMC) was burned by her ex. He took everything and left her with his debt, or she risks losing her house and risking the life her mother knows. She is faced with two options. Fall into crippling debt or sign up for Camp Couple Up, a reality dating show.
The camp is not located on a tropical island; it is an island in northern Ontario. (We adore Canadian representation.) Cloe starts to have feelings for another contestant. People start to disappear, and they are left finding a way off the island.
This romance meets thriller is a divine romance book is a 5 star read for me.
I got an advance copy from NETGALLEY the opinions above are my own. I am greatful for being chosen to read and review this book.
Fans of Love Island or similar dating shows will binge this book.
I thoroughly adored this story. The protagonist, Cleo, finds herself in a difficult situation when she must raise a large sum of money in a very short time. An unexpected occasion arises: participate in a camp-coupling show, where the winning couple receives a $250K prize.
Cleo had trust issues, shaped by past events, which add emotional depth to the plot. It was heartwarming to experience her slowly opening up to new friendships and the possibility of love. Speaking of love, Kei is kind, supportive, and a perfect match for Cleo.
The book captures the feeling of watching a daily dating-show episode on TV, making it an easy and engaging read. Plus, the plot twist towards the end kept me on the edge of my seat. I wasn’t certain whether all the characters I have grown attached to would receive their own happy endings.
Thank you NetGalley and Joanna Thurlow for providing me with an ARC in exchange for an honest review.
Thank you to NetGalley for the chance to read this book in exchange for an honest review
This was a bit of a mixed read for me, but still one I think a lot of readers will enjoy. Set in a very Love Island–meets–summer camp style environment, the vibes were fun, flirty, and perfect for a sunny romance read. I really enjoyed the dynamics between the couples — there were some genuinely cute moments that made me smile.
The story follows a group of contestants thrown together for romance, competition, and connection, where feelings blur and secrets slowly come to light.
While I didn’t see the twist coming (which I always appreciate!), the ending wasn’t quite for me — it felt a little like a stretch and pulled me out of the story. That said, I know this will absolutely work for other readers, especially those who love reality-TV-inspired romances with summer camp energy.
Overall, a sweet, summery romance with fun dynamics, a surprising twist, and plenty of moments to enjoy 🌞💛
What can I say, this book had me hooked from the beginning. I initially picked this one up because who doesn’t love a Taylor Swift reference? When Cleo talked about her ponytail ick I knew immediately she was the FMC for me. Kei’s level headed demeanor and ability to take charge had me drooling.
This book was short but fast paced so it covered everything it needed to plot wise without extra fluff. Described as “Love island meets Survivor” I was worried the dating show plot was going to be too similar to shows I watch on TV but that thought quickly changed when Cleo and Kei found them self abandoned with little food and insulin for Kei. Will they make it off the island alive? Read for yourself to find out!
Favorite quote: “Thirty seconds ago I have never thought of kissing Kei, but now I can think of nothing else”
Thank you to NetGalley and Pownal Street Press for the ARC.
Forever is the Sweetest Con by Joana Thurlow was a sweet romance wrapped in some suspense and adventure. There is a bit of a mystery, but some of the threads don’t really tie anywhere. Threats that don’t pan out. The romance here is closed door. Just a bit of making out on the page. Cleo is slow to trust, She’s been deeply hurt and taken advantage of in the past. When she needs a financial break in a big way, an opportunity kind of falls in her lap. When Kei comes along, there’s an instant connection, and then trust is built between them. Cleo is the first person narrator throughout and constantly battles shame over how she was fooled in the past, especially once this reality show situation falls apart. Satisfying conclusion in the end, Would recommend to fans of Love Island and Survivor reality. If you’ve read Catherine Cowles Sparrow Falls Series and liked some suspense with your love story, but thought it had way too much spice then this might be just your speed.
Fire island vibes Closed door/fade to black First person FMC POV Fake dating (ish)
I really enjoyed this! Having any sort of genuine suspense in my romance novel was quite the diversion from my norm but it kept me flipping the pages long into the night. I liked that the romance was kept as a main plot along side the actual plot because honestly, that’s what I’m here for. It’s closed door which does not detract from the evolution of the relationship at all.
It’s plugged as Love island meets survivor but the whole time I was actually getting Fyre festival vibes.
It’s short story so character development isn’t too tier but each of the campers and supporting characters do still have their own quirks to make them unique. It would have been nice for a brief “where are they now” at the end since we did invest time into the group.
I would recommend to anyone who eats up romance but is looking for something a little more twisty to shake things up!
Single POV Contemporary romance Fake dating Has a twist I didn’t see coming HEA Quick Read Low level spice, *things* don’t happen on page
This is a really quick, enjoyable read. Perfect for a beach day. Nothing too heavy or intense. Enjoyed the banter between the FMC and the MMC. This is exactly what I needed right now after reading an 800+ page romantasy. At the moment, I am just not in the mood for these excessively long books, so yeah, this was great.
*Spoiler Alert*
Ok but what about the dead body, the “Silver Fox” Garrett found in the woods? If I was there, I would wanna investigate that claim. Bury the guy, something, not just leave him out. Why is everyone acting so chill about that? They seemed more upset about no power or food. Like, WHAT? The producer killed a man?!? Whatever, anyways, can I have a second helping of rice, please?
This entire review has been hidden because of spoilers.
In this story, our MFC, Cleo, is in some money trouble, so she goes on a new reality dating show to compete. She starts a fake relationship to gain favor and win the prize money, but nothing is as it seems.
This was a fresh plot. The reality dating show has been done, but this was so different and very intriguing. A couple of twists were expected, but some were quite surprising to me. I did like our main couple and found myself rooting for them. I do, however, think the fake dating was more fleshed out; it felt sort of insta-love to me. I wish we had gotten more time with them as a fake couple. The supporting cast was good; they didn't stand out besides a couple, but I did like them. The writing style was nothing exciting, but it was easy to read and still good. The plot was interesting, the pace was good, and I enjoyed reading.
Thank you to Pownal Street Press for providing this ARC for review purposes!
This book was so fun! In this Love Island meets Survivor rom-com with a twist, you get the perfect mix of unique characters, banter, and setting. The FMC, Cleo is dealing with inner turmoil due to her missing red flags with her ex boyfriend that could have saved her a lot more than heartache. She finds herself on a reality TV series, hoping only for monetary gain and to leave “love” on the island. That is until things go wrong and survival mode kicks in.
Lowering my rating from a 5 star to a 4 star only because I wish there was more banter between Kei and Cleo while at the camp… flirty scenes, just getting to know each other a little more.
The story ended very strong. I do have some curiosity about the outcome of some of the characters but I am still satisfied with the ending.
💌Premise: The setup is intriguing .... reality TV meets survival thriller .... and the tension between Cleo and Kei adds sparks.
💌Execution: While the story has dramatic twists and a unique setting, the pacing sometimes drags, and certain plot turns feel predictable.
💌Characters: Cleo’s resilience is admirable, but her emotional arc felt a bit rushed. Kei is charming, though his depth could have been explored more.
💌Tone: If you’re a Love Island fan, you’ll recognize echoes of reality‑show drama woven into the survival narrative, which may be fun for some readers.
Verdict: Overall, this was an okay read. The concept is fresh, and plenty of readers will enjoy the mix of romance and survival stakes. For me, it landed at 3 stars .... entertaining enough, but not unforgettable.
🎶survivor by destiny child 🎶counting stars by onerepublic
I actually ended up really enjoying this book! Cleo jumps into a new dating show, full of drama, flirty chaos, and all the behind-the-scenes tension you’d expect. Then things take a wild turn into a Survivor-style adventure, which made the story more exciting.
It was a bit hard to get in to at the beginning for me. But the book really hits its stride the 2nd half of the book.
The pacing is smooth, the writing is solid, and the romance grows along with the plot—though it’s not super steamy. Some twists are easy to predict, with just a couple surprises sprinkled in. However, the side characters feel a little flat.
All in all, it’s a fun, entertaining read for reality show fans who like a mix of drama, romance, and adventure.
Many thanks to NetGalley and Pownal Street Press for the ARC.
I have a love/hate relationship with reality TV and Cleo basically sums up my feelings about it. It all feels so fake (but I still devour that ish).
Cleo is definitely more cynical about love and I guess I can’t fault her for that. Keiji was very cute and sweet. I loved his character. I also enjoyed getting to know the other contestants.
I honestly had no idea where this book was going to take me but I was along for the ride. There were a couple of twists that just felt really far out there so it may not be for everyone but I loved it.
This was a fairly quick read which I think helped the book because the pacing wasn’t very consistent. It didn’t lose my attention though.
Thank you to Pownal Street Press, Sugar Shack Books, and NetGalley for an advance copy. All opinions are my own.
Thank you to Netgalley and the publisher for an Advanced Readers Copy of this book in exchange for an honest review.
To be honest, I wanted to give this book a go to see how I’d like other genres. This review will be on the shorter side from me. I usually read mystery/thriller, horror, paranormal type books so this genre of book is a first for me. I’d say this book is a nice quick and casual read. I really liked this book with its pace and plot. The Camp Couple-Up aspect of this book reminds of ‘Love Island’ in a way especially with how the characters acted, although I am someone who has only seen a few episodes of the show.
Overall, I’d rate this book a four out of five stars. It’s a good casual read for me.
This one had me hooked from the start & it was hard to put down. I pacing is good, & there's the twist of mystery to keep you wanting to figure out what will happen. I found the mix of mystery/thriller with romance to be well done, and I haven't read many like it.
I will say, I did not like Cleo. I know she has growth, but towards the middle she is too self-centered & some of the ways she is described seem repetitive. I also think her revelation & turnaround happens too quickly & is somewhat out of nowhere.
There is also a side character that has a connection to the show & that connection seems random & not very well explained.
Issues aside, I think this book is really good & will be a good summer mystery/romance.
Thank you to NetGalley and Pownal Street Press for the ARC.
I feel like a really common thing I see in the romance space is hating on the FMC, the MMC, or both. I generally go into stories based on vibes, and I either enjoy or don't.
This FMC? Oh boy. I mean, there's dumb events because we have to move the plot forward and then there's girl, what the fuck.
That all said, once we got to the reality show elements, I had a lot of fun. I'm not much of a Love Island girly, but I'm no stranger to trash tv. About 60% in we get to the *twist*, and I was IN. Devoured the rest of the book and legitimately teared up towards the end.
This was a real mix of romance and thriller that gives just enough for both. If you enjoyed 'The Most Wonderful Crime of the Year', I'd highly recommend.