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Greatness Code: The Formula Behind Unstoppable Success
THE NATIONAL BESTSELLER
Unlock the qualities of success and reach your full potential using this effective guide from leadership and career development expert Alan C. Guarino.
Your personal greatness objective is self-defined. For each of us, the definition of success and the journey to achieve it is different. Yet, no matter how talented or driven you are, your ability to achieve greatness is significantly influenced by many factors outside of your control. Leadership sets the tone―defining not just what they think success looks like, but also how you are expected to show up, collaborate, and grow.
Greatness Code: The Formula Behind Unstoppable Success shows how to achieve your personal and career related goals. As Vice Chairman of Korn Ferry and the founder of Cornell International, Inc., Guarino devised a formula for success from thousands of data points over decades, helping people achieve their goals. Anyone who achieves their own greatness gets there by applying their social capital and building on five critical qualities:
-Persistence
-Stamina
-Courage
-Resilience
-Passion
Your personally defined goal of greatness is achievable for almost anyone using this formula. In addition, Greatness Code provides scientific research and real-life examples that show how to advance at every career stage. It's time for you to gain the edge that these tools can give you. It's time to crack the Greatness Code.
Unlock the qualities of success and reach your full potential using this effective guide from leadership and career development expert Alan C. Guarino.
Your personal greatness objective is self-defined. For each of us, the definition of success and the journey to achieve it is different. Yet, no matter how talented or driven you are, your ability to achieve greatness is significantly influenced by many factors outside of your control. Leadership sets the tone―defining not just what they think success looks like, but also how you are expected to show up, collaborate, and grow.
Greatness Code: The Formula Behind Unstoppable Success shows how to achieve your personal and career related goals. As Vice Chairman of Korn Ferry and the founder of Cornell International, Inc., Guarino devised a formula for success from thousands of data points over decades, helping people achieve their goals. Anyone who achieves their own greatness gets there by applying their social capital and building on five critical qualities:
-Persistence
-Stamina
-Courage
-Resilience
-Passion
Your personally defined goal of greatness is achievable for almost anyone using this formula. In addition, Greatness Code provides scientific research and real-life examples that show how to advance at every career stage. It's time for you to gain the edge that these tools can give you. It's time to crack the Greatness Code.
256 pages, Hardcover
Published January 6, 2026
About the author
Alan C. Guarino
2 books6 followersAlan C. Guarino is Vice Chairman of Korn Ferry and the National Bestselling author of Greatness Code and Smart Is Not Enough. He appears on CNBC, Bloomberg Radio, Forbes Media, Fox Business, and outlets as an expert commentator on leadership and careers. Alan has also published in Chief Executive Magazine, CNBC Online, and FastCompany.
A West Point graduate whose father immigrated to America in the 1920s as a child and left school after 8th grade, Alan was raised by working class parents and has lived the American dream. After attaining the rank of Captain in the U.S. Army and commanding a combat arms company in the Second Squadron, Sixth Cavalry, he left the Army to start a Wall Street career with The Bank of New York. He then entered the executive recruiting and human resources consulting, industry. Eventually, as an entrepreneur, at the age of 33, Alan bootstrapped a consulting and recruiting business, ran it for a decade, and sold it to Adecco, a $30BB global staffing company at the time.
Now, as a management consultant and Vice Chairman of Korn Ferry, Alan has served on teams who recruited hundreds of top executives, notably the CEO of E*TRADE during the financial crisis, the CEO of the Wounded Warrior Project, and President of the Federal Reserve Bank of Philadelphia, to name a few.
Previously Alan served on the board of Chef’s Warehouse during its growth phase, taking the company from $300 million to nearly $4 billion in annual revenue while executing more than 40 acquisitions and integrating talent. He chaired the board's human capital and compensation committee for more than a decade.
Alan is a foremost expert on the talent at every level that drives world-class organizations ranging from non-profits and Trade Unions, to Fortune 1000s, and start-ups. His work has transformed boards of directors at Fortune 500 companies and has guided founders, CEOs, and Human Resources leaders. He has coached entry level workers planning out their careers, to the most senior executives throughout their career journeys.
In his personal time, Alan is active in volunteering with organizations that help people in need.
A West Point graduate whose father immigrated to America in the 1920s as a child and left school after 8th grade, Alan was raised by working class parents and has lived the American dream. After attaining the rank of Captain in the U.S. Army and commanding a combat arms company in the Second Squadron, Sixth Cavalry, he left the Army to start a Wall Street career with The Bank of New York. He then entered the executive recruiting and human resources consulting, industry. Eventually, as an entrepreneur, at the age of 33, Alan bootstrapped a consulting and recruiting business, ran it for a decade, and sold it to Adecco, a $30BB global staffing company at the time.
Now, as a management consultant and Vice Chairman of Korn Ferry, Alan has served on teams who recruited hundreds of top executives, notably the CEO of E*TRADE during the financial crisis, the CEO of the Wounded Warrior Project, and President of the Federal Reserve Bank of Philadelphia, to name a few.
Previously Alan served on the board of Chef’s Warehouse during its growth phase, taking the company from $300 million to nearly $4 billion in annual revenue while executing more than 40 acquisitions and integrating talent. He chaired the board's human capital and compensation committee for more than a decade.
Alan is a foremost expert on the talent at every level that drives world-class organizations ranging from non-profits and Trade Unions, to Fortune 1000s, and start-ups. His work has transformed boards of directors at Fortune 500 companies and has guided founders, CEOs, and Human Resources leaders. He has coached entry level workers planning out their careers, to the most senior executives throughout their career journeys.
In his personal time, Alan is active in volunteering with organizations that help people in need.
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