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381 pages, Hardcover
First published November 5, 1996


The holiday [the Puritans] suppressed was not what we probably mean when we think of a traditional Christmas…it involved behavior that most of us would find offensive and even shocking today – rowdy public displays of excessive eating and drinking, the mockery of established authority, aggressive begging (often involving the threat of doing harm), and even the invasion of wealthy homes.
It may seem odd that Christmas was ever celebrated in such a fashion. But there was a good reason. In northern agricultural societies, December was the major “punctuation mark” in the rhythmic cycle of work, a time when there was a minimum of work to be performed. The deep freeze of midwinter had not yet set in; the work of gathering the harvest and preparing it for winter was done; and there was plenty of newly fermented beer or wine…that had to be consumed before it spoiled.
The publishers of Gift Books took pains to give their products a personalized look. Of course, any book given as a present could be personalized by means of an inscription on the flyleaf, giving the name of the giver and the recipient (and their relationship), and adding the date on which the book was presented. But Gift Books went further than that. Ironically, the very techniques of mass production were employed to make Gift Books appear personal and unique, to convey the impression that they were customized, even handmade, products. At the frontispiece of each volume, there typically appeared a special introductory page known as a “presentation plate” – an engraving designed to be written on by the buyer of the book, to personalize it and make the presentation itself an intrinsic part of the book.

