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Be Your Own Brand: Achieve More of What You Want by Being More of Who You Are
NEW EDITION, REVISED AND UPDATED
In this second edition of their classic book on personal brand David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions that build trusting relationships.
McNally and Speak take you through the process of identifying the key components of your brand, conveying that brand to the world, checking how closely your brand aligns with important relationships in your life—particularly your employer—and assessing your progress along the way. This thoroughly revised and updated edition features new material on how to use social media to build a powerful personal brand and case studies of individuals whose personal brands have changed the world.
"Squarely delivers where other books have left off by creating a genuine self-understanding and a strong picture of the person you are and want to become to create real sustainable personal change.”
--Stephen Weiss, Former President EDMC Online Higher Education and Former President and COO Capella Education Company
“A strong personal brand is paramount for effective leadership. Be Your Own Brand is a powerful and practical guide for building deep and meaningful relationships.”
--Perry Cantarutti, Senior Vice President, Europe, Middle East, Africa, Delta Air Lines
“Be Your Own Brand, when applied within a business organization, has the power to accelerate the pace of organizational brand development tremendously.”
--Taras K. Rebet, President, West Europe, Otto Bock HealthCare GmbH
“From this book you’ll experience deep introspection and discover your own brand which will surely ignite personal and professional growth.”
--Heather Backstrom, Employee Development Manager, Moog, Inc. – Aircraft Group
In this second edition of their classic book on personal brand David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions that build trusting relationships.
McNally and Speak take you through the process of identifying the key components of your brand, conveying that brand to the world, checking how closely your brand aligns with important relationships in your life—particularly your employer—and assessing your progress along the way. This thoroughly revised and updated edition features new material on how to use social media to build a powerful personal brand and case studies of individuals whose personal brands have changed the world.
"Squarely delivers where other books have left off by creating a genuine self-understanding and a strong picture of the person you are and want to become to create real sustainable personal change.”
--Stephen Weiss, Former President EDMC Online Higher Education and Former President and COO Capella Education Company
“A strong personal brand is paramount for effective leadership. Be Your Own Brand is a powerful and practical guide for building deep and meaningful relationships.”
--Perry Cantarutti, Senior Vice President, Europe, Middle East, Africa, Delta Air Lines
“Be Your Own Brand, when applied within a business organization, has the power to accelerate the pace of organizational brand development tremendously.”
--Taras K. Rebet, President, West Europe, Otto Bock HealthCare GmbH
“From this book you’ll experience deep introspection and discover your own brand which will surely ignite personal and professional growth.”
--Heather Backstrom, Employee Development Manager, Moog, Inc. – Aircraft Group
158 pages, Kindle Edition
First published December 13, 2010
23 people are currently reading
37 people want to read
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Displaying 1 - 5 of 5 reviews
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July 7, 2019Okay, so I was a bit skeptical of concept of branding but see this a bit differently now. I will be using some of this for my career development unit for my fall course with freshman education candidates.
February 14, 2020
A little repetitive, but its circular nature is what makes things stick. We do more of what we want by being more of who we are, a simple principle that even I have trouble maintaining. However, things are going to be much easier.
March 30, 2021
Repetitive, boring.
December 8, 2021
Brand memang tidak jauh dari hirakinya: khas, relevan dan konsisten. Dan selalu membawa kepercayaan dan karakter identitas, baik terkait kompetensi, standar dan gaya.
June 22, 2016
Short, realistic, and thought-provoking
Interesting and fairly quick read on how to build a brand to improve yourself and those around you both in the workplace and in personal settings. Lots of good insights and actionable take-always as well!
Interesting and fairly quick read on how to build a brand to improve yourself and those around you both in the workplace and in personal settings. Lots of good insights and actionable take-always as well!
Displaying 1 - 5 of 5 reviews