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Loyalty Programs Gone Right – Constructing the Utopian Loyalty Program
As a follow-up to a prior article around loyalty programs gone wrong, herein we
define what a utopian loyalty program would like (one which not only satisfies
members, but more importantly, has a positive impact on the bottom-line), while
highlighting some best-in-class programs that have got it somewhat right…
define what a utopian loyalty program would like (one which not only satisfies
members, but more importantly, has a positive impact on the bottom-line), while
highlighting some best-in-class programs that have got it somewhat right…
10 pages, Kindle Edition
First published December 14, 2014
4 people want to read
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