“AI won’t replace you. Someone using AI will replace you.”
As the artificial intelligence typhoon descends upon us, this has become the mantra of tech CEOs and business pundits.
Here’s the They’re wrong.
As AI excels at technical tasks like data analysis and coding, the future of work will be won by those who lead, persuade, influence, and inspire. And there’s one cognitive superpower that improves all those crucial soft storytelling.
Make AI your primary skillset, and you’ll become an assistant to a machine. Master storytelling first—and then amplify your abilities with AI—and you’ll make yourself irreplaceable. The clock is ticking. Which path will you take?
In Super Skill, Joe Lazer reveals 15 storytelling principles that will help you win in the AI Age. Through science-backed techniques, cutting-edge AI applications, and real-world stories of neuroscientists, Neanderthals, founders, and filmmakers, he’ll show you how to hone your storytelling superpowers, build a following, and future-proof your career.
I normally avoid new books. I'd rather spend time with "foundational" books than whatever's hot right now. This one manages to be both.
The premise is almost too clean, and yet I find it genuinely compelling:
1. AI is being optimized primarily for coding, not writing (among other reasons, because the training data on coding is much better than on writing). 2. The skills most valuable in an AI world, e.g. critical thinking, persuasion, leadership, all share a core skill: storytelling.
Therefore, storytelling is the "super skill" of the AI age.
More importantly — shocker of all shockers for business books — the rest of the book actually delivers on the premise. It's foundational in terms of storytelling principles (the elements of story via RENT: relatability, ease, novelty, and tension; Kurt Vonnegut's shapes of stories) while also being modern and practical in exactly the right ways (a table of prompts built on the book's principles for using Claude to edit your writing; immediately usable).
The stories throughout are engaging and actually useful, which is atypical for a business book. The whole thing is well-organized in a way that makes it easy to refer back to.
I've always known intellectually that storytelling matters, but never managed to prioritize it. It never felt necessary. For the first time, I'm both convinced to prioritize it and clear on how to actually learn it. I started writing a series of posts on my origin story to practice the principles in this book. Let me know how I did!
The BAD: I expected this book to be more about HOW to use storytelling in working with AI in a practical way and was disappointed because it was almost entirely focused on storytelling.
The GREAT: However, I was also pleasantly surprised by how much this book taught me about storytelling. Mr. Lazer has a really easy style of storytelling while keeping you hooked. I also enjoyed the various stories of great, successful storytellers (AirBnB, Kevin Hart, Sara Blakely, Steve Jobs, Sam Altman, etc) teaching me business history anew. Lastly, Joe makes it quite convenient to memorize the science and art of storytelling with mnemonic aids.
This was an incredible book! I simply couldn't put it down. The book is incredibly engaging and relevant in today's world.
The author does a great job exploring creativity and communication in a world where AI is becoming more common. I finished the book with a ton of valuable insights that I can apply in my own life and at work.
Overall, it’s a fantastic book! It was thought-provoking, well written, and absolutely worth reading.
I read an advanced copy of super skill, and it’s a fantastic guide to the science of telling stories that break through the sea of AI slop. Surprisingly funny and practical, and changed the way I think about AI.
This book is the antidote to my AI anxiety, Joe is such a powerful storyteller and he makes such a strong case for why we all need to learn to do the same. If you read one book this year, it should be Super Skill. I've already bought 10 copies to share with friends and coworkers.