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Super Skill: Why Storytelling Is the Superpower of the AI Age
Joe Lazer—one of the world’s leading voices on the art and science of business storytelling—is out with a new book revealing how to master storytelling and future-proof your career in the AI Age.
The conventional wisdom today says that if you want to succeed in the next age of work, all you need to do is learn how to use AI. But the future or work won’t be won by the best prompt engineers. It’ll be won by those those who lead, persuade, influence, and inspire. By the communicators and the critical thinkers. And there’s one cognitive superpower that unlocks all those crucial soft storytelling.
Make AI your primary skillset, and you’ll become an assistant to a machine. Master storytelling first—and then amplify your abilities with AI—and you’ll make yourself irreplaceable. The clock is ticking. Which path will you take?
For the past 15 years, best-selling author, Joe Lazer has been one of the world’s leading voices on the art and science of business storytelling. In Super Skill, Lazer reveals how to become a master storyteller and win the AI Age. Through 15 science-backed principles, cutting-edge AI techniques, and real-world stories of neuroscientists, Neanderthals, founders, and filmmakers, he’ll show you how to hone your storytelling superpowers, build a following, and future-proof your career.
With rave reviews, Super Skill is a must-read for marketers, salespeople, entrepreneurs, executives, and anyone else who wants to supercharge their most unique human advantages in the age of AI.
The conventional wisdom today says that if you want to succeed in the next age of work, all you need to do is learn how to use AI. But the future or work won’t be won by the best prompt engineers. It’ll be won by those those who lead, persuade, influence, and inspire. By the communicators and the critical thinkers. And there’s one cognitive superpower that unlocks all those crucial soft storytelling.
Make AI your primary skillset, and you’ll become an assistant to a machine. Master storytelling first—and then amplify your abilities with AI—and you’ll make yourself irreplaceable. The clock is ticking. Which path will you take?
For the past 15 years, best-selling author, Joe Lazer has been one of the world’s leading voices on the art and science of business storytelling. In Super Skill, Lazer reveals how to become a master storyteller and win the AI Age. Through 15 science-backed principles, cutting-edge AI techniques, and real-world stories of neuroscientists, Neanderthals, founders, and filmmakers, he’ll show you how to hone your storytelling superpowers, build a following, and future-proof your career.
With rave reviews, Super Skill is a must-read for marketers, salespeople, entrepreneurs, executives, and anyone else who wants to supercharge their most unique human advantages in the age of AI.
285 pages, Kindle Edition
Published February 24, 2026
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Displaying 1 - 6 of 6 reviews
March 11, 2026
I normally avoid new books. I'd rather spend time with "foundational" books than whatever's hot right now. This one manages to be both.
The premise is almost too clean, and yet I find it genuinely compelling:
1. AI is being optimized primarily for coding, not writing (among other reasons, because the training data on coding is much better than on writing).
2. The skills most valuable in an AI world, e.g. critical thinking, persuasion, leadership, all share a core skill: storytelling.
Therefore, storytelling is the "super skill" of the AI age.
More importantly — shocker of all shockers for business books — the rest of the book actually delivers on the premise. It's foundational in terms of storytelling principles (the elements of story via RENT: relatability, ease, novelty, and tension; Kurt Vonnegut's shapes of stories) while also being modern and practical in exactly the right ways (a table of prompts built on the book's principles for using Claude to edit your writing; immediately usable).
The stories throughout are engaging and actually useful, which is atypical for a business book. The whole thing is well-organized in a way that makes it easy to refer back to.
I've always known intellectually that storytelling matters, but never managed to prioritize it. It never felt necessary. For the first time, I'm both convinced to prioritize it and clear on how to actually learn it. I started writing a series of posts on my origin story to practice the principles in this book. Let me know how I did!
https://www.chiaracokieng.com/my-orig...
https://www.chiaracokieng.com/my-orig...
Highly recommended.
The premise is almost too clean, and yet I find it genuinely compelling:
1. AI is being optimized primarily for coding, not writing (among other reasons, because the training data on coding is much better than on writing).
2. The skills most valuable in an AI world, e.g. critical thinking, persuasion, leadership, all share a core skill: storytelling.
Therefore, storytelling is the "super skill" of the AI age.
More importantly — shocker of all shockers for business books — the rest of the book actually delivers on the premise. It's foundational in terms of storytelling principles (the elements of story via RENT: relatability, ease, novelty, and tension; Kurt Vonnegut's shapes of stories) while also being modern and practical in exactly the right ways (a table of prompts built on the book's principles for using Claude to edit your writing; immediately usable).
The stories throughout are engaging and actually useful, which is atypical for a business book. The whole thing is well-organized in a way that makes it easy to refer back to.
I've always known intellectually that storytelling matters, but never managed to prioritize it. It never felt necessary. For the first time, I'm both convinced to prioritize it and clear on how to actually learn it. I started writing a series of posts on my origin story to practice the principles in this book. Let me know how I did!
https://www.chiaracokieng.com/my-orig...
https://www.chiaracokieng.com/my-orig...
Highly recommended.
May 31, 2026
The BAD: I expected this book to be more about HOW to use storytelling in working with AI in a practical way and was disappointed because it was almost entirely focused on storytelling.
The GREAT: However, I was also pleasantly surprised by how much this book taught me about storytelling. Mr. Lazer has a really easy style of storytelling while keeping you hooked. I also enjoyed the various stories of great, successful storytellers (AirBnB, Kevin Hart, Sara Blakely, Steve Jobs, Sam Altman, etc) teaching me business history anew. Lastly, Joe makes it quite convenient to memorize the science and art of storytelling with mnemonic aids.
This book is for everyone, really.
The GREAT: However, I was also pleasantly surprised by how much this book taught me about storytelling. Mr. Lazer has a really easy style of storytelling while keeping you hooked. I also enjoyed the various stories of great, successful storytellers (AirBnB, Kevin Hart, Sara Blakely, Steve Jobs, Sam Altman, etc) teaching me business history anew. Lastly, Joe makes it quite convenient to memorize the science and art of storytelling with mnemonic aids.
This book is for everyone, really.
March 5, 2026
This was an incredible book! I simply couldn't put it down. The book is incredibly engaging and relevant in today's world.
The author does a great job exploring creativity and communication in a world where AI is becoming more common. I finished the book with a ton of valuable insights that I can apply in my own life and at work.
Overall, it’s a fantastic book! It was thought-provoking, well written, and absolutely worth reading.
The author does a great job exploring creativity and communication in a world where AI is becoming more common. I finished the book with a ton of valuable insights that I can apply in my own life and at work.
Overall, it’s a fantastic book! It was thought-provoking, well written, and absolutely worth reading.
February 25, 2026
I read an advanced copy of super skill, and it’s a fantastic guide to the science of telling stories that break through the sea of AI slop. Surprisingly funny and practical, and changed the way I think about AI.
April 29, 2026
This book is the antidote to my AI anxiety, Joe is such a powerful storyteller and he makes such a strong case for why we all need to learn to do the same. If you read one book this year, it should be Super Skill. I've already bought 10 copies to share with friends and coworkers.
May 30, 2026
This is book is more about storytelling than about AI. Its ok and decent read but just wanted to put it out there in case anyone gets mislead.
Displaying 1 - 6 of 6 reviews