Profitable Google Ads: A Business Owner's Guide to Getting More Leads and Sales from Google Ads

by Peter Bowen

Many businesses lose money on Google Ads. Others, in the same market, run profitable campaigns year after year.

What's the difference?

That's what this book is about.

It's for business owners. It's written in plain English. It doesn't have any technical jargon, short-lived hacks or perishable strategies. Instead it covers the timeless principles that have helped my clients advertise profitably since 2008.

In it you’ll learn that Google Ads doesn't succeed unless it's part of a working system. I'll show you what that system is and how to assemble it. You'll also learn how to make Google Ads more profitable by improving the areas you

* Converting more website visitors into leads.
* Attracting better-quality leads.
* Turning more leads into customers.
* Getting your ads aligned with your business goals.

202 pages, Kindle Edition

Published November 26, 2025

About the author

Peter Bowen (b. 1945) is an author best known for mystery novels set in the modern American West. When he was ten, Bowen’s family moved to Bozeman, Montana, where a paper route introduced him to the grizzled old cowboys who frequented a bar called The Oaks. Listening to their stories, some of which stretched back to the 1870s, Bowen found inspiration for his later fiction.

Following time at the University of Michigan and the University of Montana, Bowen published his first novel, Yellowstone Kelly, in 1987. After two more novels featuring the real-life Western hero, Bowen published Coyote Wind (1994), which introduced Gabriel Du Pré, a mixed-race lawman living in fictional Toussaint, Montana. Bowen has written thirteen novels in the series, in which Du Pré gets tangled up in everything from cold-blooded murder to the hunt for rare fossils. Bowen continues to live and write in Livingston, Montana.