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Startupedia: Key terms and concepts for the budding entrepreneur

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Entrepreneurs need to know their businesses better than anybody else. Their life is tougher, their game is harder. This small encyclopedia was written as a companion to the process of thinking about startup ideas and putting it all on paper, be it for the sole purpose of planning or raising funding with an investor pitch. It is intended as an introduction, so don’t be surprised if you finish it and still feel that’s the idea.

"Part of being able to successfully raise money as an entrepreneur is understanding concepts and lingo used in the venture world. I wish I had this book five years ago when I was raising venture capital for the first time!" -- Davis Smith, cofounder of Cotopaxi

"The use of industry-specific vocabulary is many times the difference between a good entrepreneur and one that gets funded. Startupedia is the most practical and comprehensive guide to budding entrepreneurs who want to really dig into the world of startups and really get what's behind Venture Capitalist's minds." -- Eduardo Campos, cofounder of Parafuzo

59 pages, Kindle Edition

First published October 6, 2014

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About the author

Francisco S. Homem De Mello

10 books6 followers
Francisco Souza Homem de Mello was born in Brazil, and is the founder and CEO of Qulture.Rocks, a technology company on a mission to help all companies have cultures that rock, abd that serves startups, middle-market companies, and Fortune 500 corporations (http://qulture.rocks). The company has also been part of Y-Combinator's W18 batch, and now ranks among other YC alumni such as Twitch, Stripe, Heroku and Dropbox.

At Qulture.Rocks, Francisco writes extensively about performance management and leadership, which make up the powerful intersection between performance reviews, ongoing, continuous feedback, goals and OKRs and one-on-one meetings.

The 3G Way, Francisco's most well known book, was the product of many years of intense study and thinking about some of the world's most intense and successful corporate cultures. He studied GE, Walmart, Goldman Sachs, and finally, Anheuser-Busch InBev, a company that is the result of several mergers and acquisitions by Brazil-based Cervejaria Brahma. Brahma was first acquired by partners of Banco Garantia, a Brazilian investment bank where the current owners of AB InBev, Burger King, and Heinz, started out their careers. AB InBev served as the inspiration for The 3G Way, where the author introduces the management style and techniques that evolved from Garantia and took its creators to the forefront of world capitalism. The book is on its second, revised edition, and has sold more than 50 thousand copies worldwide, making Francisco one of the top 200 authors in business and management worldwide.

Francisco is also a triathlete, with multiple Ironman, Ironman 70.3 and olympic-distance finishes. He lives in San Francisco and São Paulo, with his wife, Danielle, and dogs, Eureka and Eugenia.

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Profile Image for Māḷagi.
45 reviews14 followers
March 21, 2018
If are new to start up then it's must-read book to know the terms and how they work and if are already in the startup world still read this books to leverage some fancy words/acronyms. Overall the book is well written and indexed to make reading easy for any reader regardless if they are actually in startup world or just want to know person.
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