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The Wrapper Strategy: Turning Complexity into Value
Why is a crowded red ocean the greatest opportunity?
iPhone, Uber, Netflix, and Vercel all share a common they wrap existing complex systems and deliver overwhelmingly simple experiences.
This book deciphers the “Wrapper Economy” emerging at the boundary between technology and business.
Core
Paradox of Feature Why highly functional products lose to simpler products.Scarcity of Since human lifespans do not extend, the value of wrappers continues to The only way for large corporations to break the innovator’s dilemma.Rise of AI Survival strategies for a future where the concept of apps disappears.This book is aimed at business professionals, entrepreneurs, and creators
want to understand the essence of technology without being engineers;need new weapons to fight in crowded red oceans;are anxious about how the age of AI will affect their business.Update your mental operating system to turn complexity into a weapon and dominate the market.
iPhone, Uber, Netflix, and Vercel all share a common they wrap existing complex systems and deliver overwhelmingly simple experiences.
This book deciphers the “Wrapper Economy” emerging at the boundary between technology and business.
Core
Paradox of Feature Why highly functional products lose to simpler products.Scarcity of Since human lifespans do not extend, the value of wrappers continues to The only way for large corporations to break the innovator’s dilemma.Rise of AI Survival strategies for a future where the concept of apps disappears.This book is aimed at business professionals, entrepreneurs, and creators
want to understand the essence of technology without being engineers;need new weapons to fight in crowded red oceans;are anxious about how the age of AI will affect their business.Update your mental operating system to turn complexity into a weapon and dominate the market.
56 pages, Kindle Edition
Published December 1, 2025
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