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Misaligned: Why you get trapped in a yo-yo business... and what you can do about it
You're brilliant at what you do. Your clients love you.So why does your business feel like an exhausting cycle of feast or famine, constant hustle, and never quite getting ahead?
Most expert practitioners - coaches, consultants, therapists, creatives - find themselves trapped in what Dino Tartaglia calls a "yo-yo business." One month you're fully booked and overwhelmed. The next, you're scrambling for clients and wondering where it all went wrong. You're working harder than ever but building a business that works against you, not for you.
Sound familiar?
After four decades of fixing businesses on 5 continents – from boardroom-level to one-woman back-bedroom operations - Dino has identified that the real culprit behind the yo-yo business cycle is the same for businesses of all misalignment between who you are and how you're trying to operate.
Here's what changes everything.
Misaligned reveals why brilliant practitioners are especially at risk by following business blueprints - and introduces the Character-Led Business™ approach to fix that. Instead of forcing yourself into someone else's system, you'll discover how to build a thriving business around your unique disposition, working style and strengths, whilst honouring business fundamentals.
If you're sick of the rollercoaster and ready to build a business that finally fits who you are, this book is your roadmap to sustainable success.
Most expert practitioners - coaches, consultants, therapists, creatives - find themselves trapped in what Dino Tartaglia calls a "yo-yo business." One month you're fully booked and overwhelmed. The next, you're scrambling for clients and wondering where it all went wrong. You're working harder than ever but building a business that works against you, not for you.
Sound familiar?
After four decades of fixing businesses on 5 continents – from boardroom-level to one-woman back-bedroom operations - Dino has identified that the real culprit behind the yo-yo business cycle is the same for businesses of all misalignment between who you are and how you're trying to operate.
Here's what changes everything.
Misaligned reveals why brilliant practitioners are especially at risk by following business blueprints - and introduces the Character-Led Business™ approach to fix that. Instead of forcing yourself into someone else's system, you'll discover how to build a thriving business around your unique disposition, working style and strengths, whilst honouring business fundamentals.
If you're sick of the rollercoaster and ready to build a business that finally fits who you are, this book is your roadmap to sustainable success.
190 pages, Kindle Edition
Published December 5, 2025
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