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Cliche: Enhance Your Mindset, Drive, and Joy by Unlocking the Psychology and Neuroscience Behind Common Phrases

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Are you tired of hearing the same old clichés?

Do you ever wonder if these common phrases actually have the power to transform your life?

In Cliché, entrepreneur, business growth consultant, and breakthrough coach Ian Watts digs beneath the surface to reveal the wisdom hiding in plain sight. With the research assistance of a practicing psychiatrist, Ian shows how seemingly overused sayings can become powerful tools for a healthy mindset, greater drive, and lasting joy.

Through a blend of engaging storytelling, psychological insights, and cutting-edge neuroscience, Cliché redefines the value of age-old expressions. This book is for you if you’re ready to unlock greater resilience, fuel your determination, and live a life filled with joy. Each chapter opens with a fresh, first-person perspective and closes with practical tools you can use immediately.

In Cliché, you will

How to turn challenges into opportunities for growth and success. How belief systems are the key to unlocking your potential. How embracing discomfort leads to resilience and greater achievement. How the hidden effects of your environment shape your success. How powerful self-commands help shape your future. How adopting the right mindset accelerates your personal and professional growth. How fear can become your ally, not your enemy, in pursuing your goals. How focusing on the journey, not just the destination, creates lasting success. How commitment without a Plan B allows you to achieve breakthrough results. How trusting your intuition can lead to smarter, faster decisions. How action beats overthinking and drives momentum in life. How to reframe negative thoughts with empowering beliefs. How controlling your focus can improve your emotional state. How gratitude transforms your perspective and amplifies your joy. And countless more insights to transform your life....

Audible Audio

Published December 3, 2025

About the author

Ian Watts

26 books6 followers

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