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Attract: Recruitment Reimagined
How we hire needs a shake-up. The world of work has changed, a lot. The employer-employee relationship has shifted and we've seen an evolution in employee expectations.
Gone are the days of employers acquiring talent; recruitment is not a buying activity. Recruitment is marketing, and talent market dynamics are no different from those in consumer markets.
To attract and retain the right employees, leaders and people teams need to understand, articulate and act on the value exchange between employer and talent.
This book is for leaders and people teams who want to get recruitment right.
It is designed to show employers how to align their recruitment approach with the new world of work, how to captivate talent, improve engagement and develop a culture of attraction – and why this all matters.
Gone are the days of employers acquiring talent; recruitment is not a buying activity. Recruitment is marketing, and talent market dynamics are no different from those in consumer markets.
To attract and retain the right employees, leaders and people teams need to understand, articulate and act on the value exchange between employer and talent.
This book is for leaders and people teams who want to get recruitment right.
It is designed to show employers how to align their recruitment approach with the new world of work, how to captivate talent, improve engagement and develop a culture of attraction – and why this all matters.
311 pages, Kindle Edition
Published December 11, 2025
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