Looking Good in Print: Deluxe Cd-Rom Edition

by Roger C. Parker

A guide to producing attractive, effective newsletters, advertisements, brochures, manuals, and other quality printed pieces

Genres: Design, Reference, Business, Nonfiction, Computers, Technical

375 pages, Paperback

First published February 1, 1988

Reviews

[Brit · Rating 4 out of 5]

While the book is a little old now, it is still a good intro to the design of newsletters and other small publications.

[Bryan Whitehead · Rating 4 out of 5]

I’ve been told by someone I trust that this is the best book for anyone trying to learn the desktop publishing ropes. After reading it, I can see why. Though author Roger Parker doesn’t cover any one particular piece of software or hardware in depth, he does provide enough grounding in basic design principles to give anyone who already knows how to run a computer enough art background to at least get him or her started on professional-looking published products. Naturally it’s no substitute for practical experience, and occasionally the treatments (particularly of specific types of design projects, such as newspapers and advertising) are a bit superficial. But I still thought it was good enough to assign it as a required text in my desktop publishing classes.

[Diana · Rating 2 out of 5]

This book has a great layout that makes it easy to flip through and review what you've learned. I don't think I'll buy the whole thing, but I'd like to photocopy the chapters with examples of revamped layouts to keep as a reference! The aforementioned "design makeovers" didn't gel too well in my brain, and visual records are always better for this sort of thing (obviously).

My biggest complaint is that I've just read Colin Wheildon's "Type and Layout," and I couldn't help but notice where Parker's 'design rules' diverged from the research gathered in Wheildon. I hope to see if the more recent editions of this book incorporate this research and more up-to-date design.

[Vassilena · Rating 2 out of 5]

Книгата може да е полезна за тези, които тепърва се запознават с принципите на предпечатната подготовка, но за тези дори с малко опит не е особено полезна.

[Febrian Raka]

it good reading