The Invisible Why Your Perfect Pitch Is Losing to the Buyer’s Mind Tired of pitches that fall flat, even when the logic is flawless?You've honed your message, rehearsed your delivery, and possess the perfect solution. Yet, time and again, the buyer walks away. Why? Because the conversation that truly matters isn't the one happening out loud—it's the Invisible Conversation happening inside your buyer's mind.
This groundbreaking book reveals the cognitive biases, emotional triggers, and internal narratives that silently dictate buying decisions, often overriding even the most compelling logic.
What You Will The Three Invisible Discover the psychological hurdles every buyer must clear before saying "yes," and how to preemptively address them.
Decoding Cognitive Learn how the Confirmation Bias, Loss Aversion, and the Status Quo Bias are quietly sabotaging your deal, and gain practical strategies to neutralize them.
The Emotional Resonance Move beyond features and benefits to tap into the buyer's core desires and fears, creating an irresistible emotional connection.
Turning Internal Resistance into Master techniques to identify and overcome the buyer's internal conflicts, transforming skepticism into confident commitment.
Pitching to the Subconscious Learn to craft messages that speak directly to the fast, intuitive, and decision-making system of the brain, rather than relying solely on slow, rational thought.
The Invisible Conversation is your essential guide to mastering the psychology of sales. Stop selling at your prospects and start selling to the person they are before they even meet you.
If you want to close more deals, stop perfecting your pitch and start winning the mind
I have nothing special; all I have is my commonness. You can find me in your neighborhood, walking through the streets or traveling in a bus, rushing to office in overcrowded metro, buying groceries in nearby store or in the nearby fish market. I am simply a face in the crowd; neither, I am a writer nor a poet or anything else. Born and brought up in a remote district of India’s most populous state, Uttar Pradesh, I have seen multiple colors of life. I always try to listen and enjoy the music called life. I tried my hands at sociology did a post-graduation, but later realized that the subject that I identify myself most with are human beings, and no university teaches it. So, enjoying the music and now trying to share it with people, through my words.