Creative Secrets: Giving a Winning Campaign Pitch

by Dave Dumanis

When a client is sitting across from you at the presentation table, they want to like what you’re about to show them. Wouldn’t it be great, they’re thinking, if we loved what we’re about to see—loved it so much that we didn’t have to go through this all again?

It's true. Your client wants to love your work.The problem is, they're afraid of making a mistake that will cost them their job, and fear is a powerful motivator.

So your own job is to demonstrate, as convincingly as you can, that rejecting your work is riskier than accepting it. There are three ways to do that. Let's talk about them.

For more, buy your copy of this tiny but mighty ebook now. It's part of the Creative Secrets series, written with a lifetime of ad world experience—and zero AI.

12 pages, Kindle Edition

Published December 17, 2025

About the author

Dave Dumanis is the author of 51, AMERICAN BEEHIVE, ALPHABETICAL DISORDER, SHAGGY DOG STORIES AND NURSERY RHYMES, A PLAGUE OF BOILS, CREAM, THE SOFT PINK AND WHITE BUNNYRABBIT STORY, MONA LIEBOWITZ, and NINE LIVES BY PAUL VARJAK. He lives in San Francisco with his wife and daughter.