Creative Secrets: Crafting a Growth Marketing Email

by Dave Dumanis

Growth marketing campaigns are fun because of the immediate gratification. You know how well or poorly the campaign did soon after you wrote it, and can feed that information back into whatever you write in the future.

But there are special, specific challenges that come with writing growth marketing emails, and they can trip you up even if you’re good. Fortunately, they’re easy to fix if you know what to look for, which I’ll show you. We'll also talk a little about what a growth marketing email is and what it isn't, because making it do too much heavy lifting can backfire in a big way.

A little on my I was copy-side creative director for a Silicon Valley agency where I wrote and collaborated with art directors on literally hundreds of growth marketing email campaigns, Since then I’ve written dozens more such campaigns, some on behalf of well-funded startups, others for household or near-household names like Google, Cisco Systems, DocuSign, and Hawaiian Airlines.

14 pages, Kindle Edition

Published December 17, 2025

About the author

Dave Dumanis is the author of 51, AMERICAN BEEHIVE, ALPHABETICAL DISORDER, SHAGGY DOG STORIES AND NURSERY RHYMES, A PLAGUE OF BOILS, CREAM, THE SOFT PINK AND WHITE BUNNYRABBIT STORY, MONA LIEBOWITZ, and NINE LIVES BY PAUL VARJAK. He lives in San Francisco with his wife and daughter.