Creative Secrets: Crafting a Landing Page

by Dave Dumanis

Landing pages are great because they’re where it all comes together. They’re the hub for any kind of demand gen work including emails, text ads, display ads, blogs, social posts, and potentially out-of-home, print, and mail too.

But too often, they're just cut-and-pasted copy, lifted from whatever asset they’re offering, or from the boilerplate promo for whatever event or conference they’re promoting. That’s not good.

A landing page is a special medium with a lot of responsibility and it deserves fresh, new copy all its own. So stop the cutting and pasting. I'll show you how to write fresh landing page copy that gets clicks, captures key lead info, and gives every asset a chance to shine.

For more, buy your copy of this tiny but mighty ebook now. It's part of the Creative Secrets series, written with a lifetime of ad world experience—and zero AI.

13 pages, Kindle Edition

Published December 17, 2025

About the author

Dave Dumanis is the author of 51, AMERICAN BEEHIVE, ALPHABETICAL DISORDER, SHAGGY DOG STORIES AND NURSERY RHYMES, A PLAGUE OF BOILS, CREAM, THE SOFT PINK AND WHITE BUNNYRABBIT STORY, MONA LIEBOWITZ, and NINE LIVES BY PAUL VARJAK. He lives in San Francisco with his wife and daughter.