Creative Secrets: Crafting a Text Ad

by Dave Dumanis

Text ads are typically written to go on huge digital platforms better known for their own content, like Google or LinkedIn, but which also serve up ads designed to be context-relevant yet unobtrusive.

Text ads aren’t particularly glamorous. But you’ll get them handed to you, and you can turn that task into an opportunity and make them great.

You can write text ads in such a way that you’ll smuggle a human voice inside them. A human voice that stands out among all the other, robotic text ads that could easily have been written by AI, even if they weren’t. A human voice that drives attention, and results. I'll show you how.

For more, buy your copy of this tiny but mighty ebook now. It's part of the Creative Secrets series, written with a lifetime of ad world experience—and zero AI.

12 pages, Kindle Edition

Published December 18, 2025

About the author

Dave Dumanis is the author of 51, AMERICAN BEEHIVE, ALPHABETICAL DISORDER, SHAGGY DOG STORIES AND NURSERY RHYMES, A PLAGUE OF BOILS, CREAM, THE SOFT PINK AND WHITE BUNNYRABBIT STORY, MONA LIEBOWITZ, and NINE LIVES BY PAUL VARJAK. He lives in San Francisco with his wife and daughter.