Creative Secrets: Getting Results from Your Copywriter

by Dave Dumanis

Most of the ebooks in this series are for copywriters, or those who, for whatever reason, are put in the position of having to write copy.

But this ebook is different. It’s for the person who wants to get the best possible work from a clients, account executives, account planners, creative directors.

Writers like to give you their best possible work. They’re proud of it. In this book, I'll show you how to demand, and get, groundbreaking work from your copywriter--work that doesn’t sound like "advertising," but like true person-to-person communication, with all the wit, warmth, empathy, and effectiveness that implies.

For more, buy your copy of this tiny but mighty ebook now. It's part of the Creative Secrets series, written with a lifetime of ad world experience—and zero AI.

12 pages, Kindle Edition

Published December 18, 2025

About the author

Dave Dumanis is the author of 51, AMERICAN BEEHIVE, ALPHABETICAL DISORDER, SHAGGY DOG STORIES AND NURSERY RHYMES, A PLAGUE OF BOILS, CREAM, THE SOFT PINK AND WHITE BUNNYRABBIT STORY, MONA LIEBOWITZ, and NINE LIVES BY PAUL VARJAK. He lives in San Francisco with his wife and daughter.