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Why Simple Works: Or Why You Really Don't Need to Reinvent the Wheel
Marketing and business ideas can be overloaded with so many facts that none of them actually stick.
Sometimes the simplest of ideas work. Not always, but more often than you might expect.
Letting the point speak for itself can be easier for marketers to create and customers to consume and retain.
This eBook offers reasons why simple might work for you.
Sometimes the simplest of ideas work. Not always, but more often than you might expect.
Letting the point speak for itself can be easier for marketers to create and customers to consume and retain.
This eBook offers reasons why simple might work for you.
39 pages, Kindle Edition
First published September 21, 2014
1 person is currently reading
3 people want to read
About the author
Danny Brown
5 books92 followersDanny Brown is Chief Technologist at ArCompany, helping clients turn social media intelligence into business results. He’s the co-author of Influence Marketing, described as “the book that will change the way we do business today.” He’s an award-winning marketer whose delivered results for organizations like Microsoft Canada, BlackBerry, FedEx, Ford Canada and LG Electronics, and his blog is recognized as the #1 marketing blog in the world by HubSpot.
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Displaying 1 of 1 review
October 15, 2018
This is a short book with many small chapters each trying to address a slightly different topic in marketing. Think Seth Godin, and you’ve got an idea of the style of book you’re heading for.
There are a number of good takeaways from the book, like maybe you don’t need a big focus group and should just ask your frontline sales people what’s wrong with your product, but ends up feeling just a bit lacking.
Just like Seth Godin, there is not a huge list of a marketing plan for you to go away with. That’s the point, that there is no one size fits all plan. Why Simple Works, just feels like it’s reaching for something like Godin writes, and comes up a bit short.
Still, if you’re looking for a short read on marketing that will give you some ideas about how you can keep it simple, then Why Simple Works may be up your alley.
There are a number of good takeaways from the book, like maybe you don’t need a big focus group and should just ask your frontline sales people what’s wrong with your product, but ends up feeling just a bit lacking.
Just like Seth Godin, there is not a huge list of a marketing plan for you to go away with. That’s the point, that there is no one size fits all plan. Why Simple Works, just feels like it’s reaching for something like Godin writes, and comes up a bit short.
Still, if you’re looking for a short read on marketing that will give you some ideas about how you can keep it simple, then Why Simple Works may be up your alley.
Displaying 1 of 1 review