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The REIT Advantage: Earn Higher Returns with Lower Risk than Private Real Estate
Real estate has created more wealth than any other asset class — yet most investors overlook the most effective way to invest in it. In The REIT Advantage, REIT analyst and investor Jussi Askola, CFA, explains how publicly listed Real Estate Investment Trusts (REITs) can deliver higher returns with lower risk and less effort than traditional private real estate.
Instead of chasing rental properties, private funds, or crowdfunding platforms, Askola shows how investors can use REITs to build long-term wealth without the complexity and operational burdens of direct property ownership.
Drawing on over a decade of active REIT investing, Askola provides a clear, practical, and research-driven framework for evaluating REITs, understanding market cycles, assessing management quality, and constructing a durable portfolio. This book cuts through misconceptions, explains REITs in plain language, and gives investors the tools they need to make informed decisions.
Inside this book, you will
How to achieve higher risk-adjusted returns with REITs than with private real estateHow to access real estate opportunities worldwide through foreign REITsHow to analyze REITs and evaluate the quality of their management teamsHow to avoid the most common mistakes REIT investors makeHow to build a diversified, long-term REIT portfolioHow to use the key resources and research tools that successful REIT investors rely on
Whether you are new to real estate investing or a seasoned professional, The REIT Advantage provides a comprehensive, practical, and globally informed guide to becoming a more successful REIT investor.
⭐ Praise from REIT CEOs for The REIT Advantage“Askola has produced one of the most insightful books on REIT investing in the last two decades… This is a must-read for potential REIT investors at every level.”
— Joey Agree, CEO of Agree Realty Corporation
“Not since Ralph Block’s seminal work on REITs have I found a resource that is both this comprehensive and this succinct… an essential addition to every REIT and income investor’s library.”
— Aaron Halfacre, CFA, CAIA, CEO of Modiv Industrial
“This book reflects the same passion and analytical rigor that make him such a trusted voice in the REIT space.”
— Vikaash Khdloya, Former CEO of Embassy REIT
“Readers will walk away empowered to make informed investment decisions in REITs.”
— Daniel Oberste, CEO of BSR REIT
“Askola’s accessible evaluation does as fine a job as I have ever seen of showing the relative benefits of public REIT investing.”
— Christopher Volk, Former CEO of STORE Capital
“His systematic approach… offers both institutional and individual investors a practical framework for navigating this complex sector.”
— Anthony Coniglio, CEO of NewLake Capital Partners
“I am honored to contribute this foreword… and I can highly recommend Askola as your guide to why and how to invest in them.”
— Edward Pitoniak, CEO of VICI Properties
⭐ About the AuthorJussi Askola, CFA, is one of the most recognized independent REIT analysts globally, known
Instead of chasing rental properties, private funds, or crowdfunding platforms, Askola shows how investors can use REITs to build long-term wealth without the complexity and operational burdens of direct property ownership.
Drawing on over a decade of active REIT investing, Askola provides a clear, practical, and research-driven framework for evaluating REITs, understanding market cycles, assessing management quality, and constructing a durable portfolio. This book cuts through misconceptions, explains REITs in plain language, and gives investors the tools they need to make informed decisions.
Inside this book, you will
How to achieve higher risk-adjusted returns with REITs than with private real estateHow to access real estate opportunities worldwide through foreign REITsHow to analyze REITs and evaluate the quality of their management teamsHow to avoid the most common mistakes REIT investors makeHow to build a diversified, long-term REIT portfolioHow to use the key resources and research tools that successful REIT investors rely on
Whether you are new to real estate investing or a seasoned professional, The REIT Advantage provides a comprehensive, practical, and globally informed guide to becoming a more successful REIT investor.
⭐ Praise from REIT CEOs for The REIT Advantage“Askola has produced one of the most insightful books on REIT investing in the last two decades… This is a must-read for potential REIT investors at every level.”
— Joey Agree, CEO of Agree Realty Corporation
“Not since Ralph Block’s seminal work on REITs have I found a resource that is both this comprehensive and this succinct… an essential addition to every REIT and income investor’s library.”
— Aaron Halfacre, CFA, CAIA, CEO of Modiv Industrial
“This book reflects the same passion and analytical rigor that make him such a trusted voice in the REIT space.”
— Vikaash Khdloya, Former CEO of Embassy REIT
“Readers will walk away empowered to make informed investment decisions in REITs.”
— Daniel Oberste, CEO of BSR REIT
“Askola’s accessible evaluation does as fine a job as I have ever seen of showing the relative benefits of public REIT investing.”
— Christopher Volk, Former CEO of STORE Capital
“His systematic approach… offers both institutional and individual investors a practical framework for navigating this complex sector.”
— Anthony Coniglio, CEO of NewLake Capital Partners
“I am honored to contribute this foreword… and I can highly recommend Askola as your guide to why and how to invest in them.”
— Edward Pitoniak, CEO of VICI Properties
⭐ About the AuthorJussi Askola, CFA, is one of the most recognized independent REIT analysts globally, known
271 pages, Kindle Edition
Published December 19, 2025
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