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Be Unleavable: Why Some Subscriptions Thrive While Others Stall and the 90-Day Fix
Are You a Subscription Leader Who Wants to Stop Chasing Churn,
Start Engineering Loyalty, and Attract High-LTV Customers to
Grow Your Recurring Subscription or Membership Revenue?If your subscription keeps losing customers, this book is for you.
You have tried everything.
Better onboarding.
More features.
More emails.
New dashboards.
Your team works hard.
Churn stays the same.
Be Unleavable® reveals the uncomfortable truth most subscription leaders never hear.
Churn is not a customer problem.
It is a system problem you are accidentally creating.
This book shows you exactly how to fix it.
Why Some Subscriptions Thrive While Others Stall
Most subscription businesses are built on disconnected tactics.
Marketing promises one thing.
Product delivers another.
Onboarding overwhelms.
Pricing sends the wrong signal.
The result is predictable.
Early cancellations.
Low lifetime value.
Flat growth.
Lower valuations.
Be Unleavable® introduces a proven operating system that replaces guesswork with clarity.
Not more tactics.
Not more tools.
A complete retention-first system that works together.
Inside This Book, You’ll
Why “industry average churn” is a lie that is costing you millionsThe five hidden churn villains sabotaging growth from inside your companyHow to attract Retention-Prone Subscribers™ who want to stayWhy most churn is locked in during the first 30 to 90 daysThe Subscriber On-Ramp™ that turns new sign-ups into long-term membersHow to stop discounting and still increase renewalsThe CEO-level dashboard that shows where growth is leakingA 90-day sprint to double or triple recurring revenue within 12 monthsEvery chapter shows why churn happens, not just how to react to it.
This Is Not a Marketing Book
And It Is Not a Motivation Book
This is a leadership playbook for subscription CEOs.
It is written for leaders who are tired of chasing churn after the damage is done.
Leaders who want predictable growth.
Higher lifetime value.
Stronger valuation.
A business their market never wants to leave.
Who This Book Is For
✓ SaaS, membership, media, and subscription CEOs
✓ Founders stuck at a growth plateau
✓ Leaders preparing for scale, funding, or exit
✓ Teams who are busy but not winning
If churn is holding back your revenue, your valuation, or your confidence as a leader, this book was written for you.
Stop Managing Churn
Start Engineering Loyalty
If you are ready to stop patching leaks and start building a subscription that compounds, turn the page.
Your shift from churn-focused to Be Unleavable® starts now.
Free Download a free implementation toolkit at BeUnleavable.com/OS
Start Engineering Loyalty, and Attract High-LTV Customers to
Grow Your Recurring Subscription or Membership Revenue?If your subscription keeps losing customers, this book is for you.
You have tried everything.
Better onboarding.
More features.
More emails.
New dashboards.
Your team works hard.
Churn stays the same.
Be Unleavable® reveals the uncomfortable truth most subscription leaders never hear.
Churn is not a customer problem.
It is a system problem you are accidentally creating.
This book shows you exactly how to fix it.
Why Some Subscriptions Thrive While Others Stall
Most subscription businesses are built on disconnected tactics.
Marketing promises one thing.
Product delivers another.
Onboarding overwhelms.
Pricing sends the wrong signal.
The result is predictable.
Early cancellations.
Low lifetime value.
Flat growth.
Lower valuations.
Be Unleavable® introduces a proven operating system that replaces guesswork with clarity.
Not more tactics.
Not more tools.
A complete retention-first system that works together.
Inside This Book, You’ll
Why “industry average churn” is a lie that is costing you millionsThe five hidden churn villains sabotaging growth from inside your companyHow to attract Retention-Prone Subscribers™ who want to stayWhy most churn is locked in during the first 30 to 90 daysThe Subscriber On-Ramp™ that turns new sign-ups into long-term membersHow to stop discounting and still increase renewalsThe CEO-level dashboard that shows where growth is leakingA 90-day sprint to double or triple recurring revenue within 12 monthsEvery chapter shows why churn happens, not just how to react to it.
This Is Not a Marketing Book
And It Is Not a Motivation Book
This is a leadership playbook for subscription CEOs.
It is written for leaders who are tired of chasing churn after the damage is done.
Leaders who want predictable growth.
Higher lifetime value.
Stronger valuation.
A business their market never wants to leave.
Who This Book Is For
✓ SaaS, membership, media, and subscription CEOs
✓ Founders stuck at a growth plateau
✓ Leaders preparing for scale, funding, or exit
✓ Teams who are busy but not winning
If churn is holding back your revenue, your valuation, or your confidence as a leader, this book was written for you.
Stop Managing Churn
Start Engineering Loyalty
If you are ready to stop patching leaks and start building a subscription that compounds, turn the page.
Your shift from churn-focused to Be Unleavable® starts now.
Free Download a free implementation toolkit at BeUnleavable.com/OS
395 pages, Kindle Edition
Published December 17, 2025
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