Successful Analytics ebook 2: Gain Business Insights By Managing Google Analytics

by Brian Clifton

This new book from the acclaimed author of Advanced Web Metrics puts you in control of your data showing you how to be successful in your organization. This book is for you if you - a digital analyst working with Google Analytics and wishing to go to the next level of your career. - a manager of data who needs a solid understanding of best practice website measurement, the capabilities of Google Analytics, and how to guide your organisation’s digital strategy. - a student of quantitative marketing (or economics and management) looking to gain a detailed knowledge of what it takes to be successful with Google Analytics.For all of the above, your ultimate interest is in insights and knowledge, not more data! Top Three Take Aways 1. This book is about using Google Analytics in an enterprise environment - to embolden your organisation to actually use its data for important decisions – that is, not just be a hit counter. 2. This book is about team work – providing the methods and processes to bridge the often daunting gap between practitioners and senior management. 3. This book is about data trust – helping you ensure you have the best data quality so the rest of the organisation can trust and rely on it. Specific recommendations - How to audit your data (without looking at code) to ensure good data quality and trust - How to assess the investment in tools and team - How to ensure your team focuses on insights, not data - Understanding KPI selection and the dashboards required to convey them - Telling stories with data - Real world insights from major brands showing the difference knowledge makes eBook1 contains chapters 6-10 (out of 10)

Genres: Business

222 pages, Kindle Edition

First published January 2, 2015

Reviews

[Brian Clifton · Rating 5 out of 5]

I am bias - but it is the best book I have written so far... Previous books where ones I felt I have to write (too many misconceptions and bad practices were happening in the web analytics industry). However, this one is the book I have wanted to write for some time - getting to grip with how organisations can make real-world use of Google Analytics data...

[Robert · Rating 4 out of 5]

This is now the book I'd recommend to anyone implementing Google Analytics (and wish had been available when I started). It spends a lot of useful time on how to get data to be trustworthy, how to keep it that way and how to make sure that analysts have the right context when trying to use the data. Great stuff because this is the hard part. Getting data in is easy, being convinced that it's right and useful is complicated. My only real ding is that for some inexplicable reason you have to buy two ebooks instead of one. But that's minor, it's worth it.

[Jenny Ståbi · Rating 5 out of 5]

I am currently writing my master thesis about Google Analytics. This book has helped me a lot with my work, and I recommend it to everyone who work with web analytics! I think that by reading this book, a lot of common issues can be avoided, and valuable data driven insights is to be gained!

[Hanan Darwish · Rating 4 out of 5]

Mediocre level ..

[Dipesh Shah · Rating 5 out of 5]

Successful Analytics book is value for money and I would say you will get a positive ROI from the book.

This is the must have book if you are using Google Analytics and i highly recommend it whether you are a beginner or advanced. It covers all areas of Google Analytics in detail to enhance your knowledge. What i am impressed with is the use of practical examples that anyone level of user can relate to.

Keep this book close by whenever you are working on Google Analytics as it will most probably have the answer you are looking for.

[Cliff Dropp · Rating 5 out of 5]

Brian's previous books dealt with the detail of GA implementation and usage and became the go-to guide. This one however is for those of us that are already familiar with GA but are struggling to take it to the next level. Very useful for managers of data also. In fact buy two copies - one for you and one for your boss (or visa versa). You will not regret it..!

[Marcus Österberg · Rating 4 out of 5]

A great intro for practitioners in the field of analytics beyond the Web. Been working with analytics in one form or another for 15 years and still learned some new stuff, but also helped me to soften up my impostor syndrome, thanks Brian

[Joe · Rating 2 out of 5]

Very high level

OK for newbies out for concepts. Not good for advanced users or users looking for step-by-step guidance. A quick read, but not informative enough to pay for. Save your time and money.

[Robert · Rating 4 out of 5]

I don't know why this comes as two ebooks... will review at the end of ebook 2.