What do you think?
Rate this book
Authentic PR: How Transparency Can Transform Your Business
In Authentic How Transparency Can Transform Your Business, legendary publicist Michael Levine—author of the bestselling Guerrilla PR—shows why honesty, candor, and vulnerability are now the most powerful tools in the communications arsenal.
In an era when consumers can spot spin a mile away, authenticity isn’t just a buzzword—it’s a survival strategy.
From Fortune 500 companies to mom-and-pop shops, Levine illustrates how transparency builds trust, credibility, and long-term loyalty. Drawing on decades of experience and fresh case studies, he offers actionable techniques for business leaders, entrepreneurs, and professionals who want to elevate their brands without massive budgets.
Whether you’re looking to harness social media, earn meaningful press coverage, or connect with your customers in ways that matter, Authentic PR provides a blueprint for creating reputational advantage in a cynical age. This is public relations for today—fast, nimble, and, above all, authentic.
In an era when consumers can spot spin a mile away, authenticity isn’t just a buzzword—it’s a survival strategy.
From Fortune 500 companies to mom-and-pop shops, Levine illustrates how transparency builds trust, credibility, and long-term loyalty. Drawing on decades of experience and fresh case studies, he offers actionable techniques for business leaders, entrepreneurs, and professionals who want to elevate their brands without massive budgets.
Whether you’re looking to harness social media, earn meaningful press coverage, or connect with your customers in ways that matter, Authentic PR provides a blueprint for creating reputational advantage in a cynical age. This is public relations for today—fast, nimble, and, above all, authentic.
256 pages, Hardcover
Published July 14, 2026
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 12 of 12 reviews
August 25, 2026
Before purchasing this book, I was very aware of Michael Levine and his prestigious career. I have attended multiple events where he has spoken, and when you are looking to grow and transform your brand, you want to learn from the best. Most people can't afford to hire a publicist, so why not do the next best thing? Buy the book. Mr. Levine has had a storied career, and his book Guerilla PR was transformative. If you wanted to grow your business and build your brand, Guerilla PR was one of the building blocks to doing that. Genius tips like giving a gift in a blue Tiffany box make a person stand out from a sea of ordinary.
When I saw that Michael Levine had written another book tackling the ever-changing world of social media, podcasts, media, AI, and so forth, I knew I had to read the book immediately... or in my case, listen to the audiobook. His step-by-step analysis of what works and what will destroy is priceless. The case studies and examples are perfect for those who want to learn on the scale of a ten-year-old or even perhaps at the level of a five-year-old with crayons.
Learning from the public relations guru to the stars is a feat that seems to be a no-brainer. For $28, you can have the manual that will put the art of public relations in your fingertips without breaking the bank. And if you are savvy like me, go sign up for Audible for $8 per month and make Authentic PR your first selection. My life is constantly on the go, and having the ability to listen while I drive was priceless. For the price of one cup of overpriced latte from your favorite coffee shop, you can transform your life.
It is easy to get lost among a world of people with the same mission of growing their business and building their brand. These innovative tips and life lessons will lead you from a world of fake tuna and wages to steak dinners and profits.
Why settle for being ordinary when you can be extraordinary? Read this book today and begin your journey to success.
When I saw that Michael Levine had written another book tackling the ever-changing world of social media, podcasts, media, AI, and so forth, I knew I had to read the book immediately... or in my case, listen to the audiobook. His step-by-step analysis of what works and what will destroy is priceless. The case studies and examples are perfect for those who want to learn on the scale of a ten-year-old or even perhaps at the level of a five-year-old with crayons.
Learning from the public relations guru to the stars is a feat that seems to be a no-brainer. For $28, you can have the manual that will put the art of public relations in your fingertips without breaking the bank. And if you are savvy like me, go sign up for Audible for $8 per month and make Authentic PR your first selection. My life is constantly on the go, and having the ability to listen while I drive was priceless. For the price of one cup of overpriced latte from your favorite coffee shop, you can transform your life.
It is easy to get lost among a world of people with the same mission of growing their business and building their brand. These innovative tips and life lessons will lead you from a world of fake tuna and wages to steak dinners and profits.
Why settle for being ordinary when you can be extraordinary? Read this book today and begin your journey to success.
July 17, 2026
Authentic PR* is a compelling guide that dives deep into the art and science of genuine public relations. Michael Levine, a seasoned PR expert, shares invaluable insights into building honest, transparent, and effective communications that resonate with audiences in an increasingly skeptical world.
What sets this book apart is Levine’s emphasis on authenticity as the cornerstone of successful PR campaigns. He advocates for honesty, integrity, and consistency—principles that forge trust and foster long-term relationships with stakeholders. Packed with real-world examples and practical advice, *Authentic PR* offers both aspiring and experienced PR professionals a blueprint for navigating the challenges of modern reputation management.
Levine’s approachable writing style makes complex concepts accessible, while his strategic recommendations encourage readers to think critically about their messaging and brand identity. Whether you're managing crises, crafting compelling stories, or simply looking to improve your communication strategies, this book provides valuable tools to do so ethically and effectively.
In summary, *Authentic PR* is an insightful and timely resource that champions sincerity in a world inundated with noise. It's a must-read for anyone committed to building authentic connections and enhancing their organization’s credibility.
What sets this book apart is Levine’s emphasis on authenticity as the cornerstone of successful PR campaigns. He advocates for honesty, integrity, and consistency—principles that forge trust and foster long-term relationships with stakeholders. Packed with real-world examples and practical advice, *Authentic PR* offers both aspiring and experienced PR professionals a blueprint for navigating the challenges of modern reputation management.
Levine’s approachable writing style makes complex concepts accessible, while his strategic recommendations encourage readers to think critically about their messaging and brand identity. Whether you're managing crises, crafting compelling stories, or simply looking to improve your communication strategies, this book provides valuable tools to do so ethically and effectively.
In summary, *Authentic PR* is an insightful and timely resource that champions sincerity in a world inundated with noise. It's a must-read for anyone committed to building authentic connections and enhancing their organization’s credibility.
August 4, 2026
It's a well-written, easy read without the fluff you often find in today's business books. Before reading this book, I knew little about PR and marketing, but I knew that brand was important and surmised that authenticity would be part of it. I have now been enlightened on how one should carefully navigate today's all-too-revealing landscape while still getting your message out there.
The book's many case studies are primarily geared towards local small businesses, and small business owners will find a wealth of affordable ideas within them. There is even a helpful PR Toolkit provided at the end.
As for this reader, interested in establishing thought-leadership, one of the most valuable takeaways in these days of social media was this: "Don't broadcast, niche-cast." And the more tailored your niche, where you can present yourself most authentically, the more likely you are to gain devoted followers. Who will also be your ideal clients!
The book's many case studies are primarily geared towards local small businesses, and small business owners will find a wealth of affordable ideas within them. There is even a helpful PR Toolkit provided at the end.
As for this reader, interested in establishing thought-leadership, one of the most valuable takeaways in these days of social media was this: "Don't broadcast, niche-cast." And the more tailored your niche, where you can present yourself most authentically, the more likely you are to gain devoted followers. Who will also be your ideal clients!
August 4, 2026
★★★★★
Michael Levine is both a friend and mentor which gives me a unique perspective on this book. The authenticity Michael writes about is not simply a professional strategy for him—it is genuinely how he lives and connects with people.
Authentic PR is informative, engaging, and easy to read. It explains why honesty, transparency, and credibility matter more than ever, particularly in a world where people can immediately recognize messaging that feels overly polished or manufactured. It offers practical insights that readers can apply to their businesses, personal brands, and everyday communication.
Michael’s personality and decades of experience come through on every page. He is direct, generous with his knowledge, and committed to helping others succeed. This is a worthwhile read for entrepreneurs, business leaders, communications professionals, and anyone interested in building genuine trust with others.
I highly recommend it!
Michael Levine is both a friend and mentor which gives me a unique perspective on this book. The authenticity Michael writes about is not simply a professional strategy for him—it is genuinely how he lives and connects with people.
Authentic PR is informative, engaging, and easy to read. It explains why honesty, transparency, and credibility matter more than ever, particularly in a world where people can immediately recognize messaging that feels overly polished or manufactured. It offers practical insights that readers can apply to their businesses, personal brands, and everyday communication.
Michael’s personality and decades of experience come through on every page. He is direct, generous with his knowledge, and committed to helping others succeed. This is a worthwhile read for entrepreneurs, business leaders, communications professionals, and anyone interested in building genuine trust with others.
I highly recommend it!
August 4, 2026
Michael Levine is an expert in more areas than I have time to explain or explore. His insight and reflection causes the reader to pause and examine how the words play to today's worldly activities. Michael has the unique ability to transform worldly events into actions in a unique way that makes the reader pause and think and return to reality. Words have many meanings when drafted by Michael. Excellence in concept and reality and communications is what Michael is all about. I encourage everyone to explore the interesting world of words as drafted by what some describe as a unique adventure in the world of the most interesting and accomplished Public Relations world of Michael Levine.....
Review of advance copy received from Author
This book is an insightful read that offers a fresh perspective on building trust, credibility, and meaningful connections in today's fast-paced world. Michael combines decades of experience with practical, real-world advice that is both easy to understand and immediately applicable. I especially appreciated his emphasis on authenticity as the foundation of successful communication and lasting relationships. Whether you're an entrepreneur, business owner, author, or simply interested in personal branding, this book provides valuable lessons that can help you stand out for the right reasons. Highly recommended!
July 19, 2026
Yet another outstanding book from Michael Levine. This isn't a collection of publicity tricks or branding hacks, but real-world advice on building trust, credibility and meaningful connections in today's fast-paced world.
As someone who has worked in PR for the last 5 years, I especially appreciated the way he challenges the idea that successful public relations is about controlling the narrative and instead shows why honesty, credibility, and consistency are what truly shape public perception over time. This book is filled with practical lessons drawn from a career spent advising high-profile clients.
As someone who has worked in PR for the last 5 years, I especially appreciated the way he challenges the idea that successful public relations is about controlling the narrative and instead shows why honesty, credibility, and consistency are what truly shape public perception over time. This book is filled with practical lessons drawn from a career spent advising high-profile clients.
August 4, 2026
I believe that Michael Levine is truly the Michael Jordan of public relations. As an avid reader of his books I can sincerely say that his books Guerilla P.R. 2.0. & Broken Windows, Broken Business changed my life (in a positive way) and I believe that Authentic PR is yet another GAME-CHANGING book from the mind of America's master of public relations. If you are ready to face reality as it is, not as it was or how you wish it would be so that you can make practical changes that you need to make to take your business to the next level then this is the book for you!
July 16, 2026
Authentic PR completely changed the way I think about building trust and communicating with the world. Michael Levine's insights are honest, practical, and incredibly inspiring, reminding me that authenticity isn't just good ethics—it's smart business. I found myself highlighting page after page because the lessons felt so relevant and timeless. This is one of those rare books I'll come back to again and again, and I can't recommend it highly enough.
Read
August 4, 2026Michael Levine knows what he's talking about, and what a novel idea: to be authentic. And Michael knows all about being authentic as he has constantly sought authenticity in those he works with, and the people he surrounds himself with. It's refreshing to work with business's and people that are authentic, and why is that? Because it's rare. Thank you Michael for reminding us how valuable authenticity is to our success.
August 17, 2026
Something for everyone.
Michael has written a magnificent manual on the relevance of public relations for today’s fast changing world. There is excellent content for everyone. Whether you’re a big corporation, a small business, or a little guy like me you will find useful information in this well written book.
Michael has written a magnificent manual on the relevance of public relations for today’s fast changing world. There is excellent content for everyone. Whether you’re a big corporation, a small business, or a little guy like me you will find useful information in this well written book.
August 4, 2026
Authentic PR: How Transparency Can Transform Your Business is Hollywood publicist Michael Levine's latest PR handbook for those trying to run a business in the age when one irate person can tear down years of well-crafted publicity and marketing.
It's right up there with his other two best-sellers that offer classic and timeless wisdom:
- Guerrilla P.R.: How You Can Wage an Effective Publicity Campaign...Without Going Broke
- Broken Windows, Broken Business
When the public can instantly cast doubt on the authenticity of a company or brand, it's important to know how to counter with honesty, humility and transparency.
There are lots of tips and case studies for why Authentic PR is a must in today's fast-paced digital world.
It's right up there with his other two best-sellers that offer classic and timeless wisdom:
- Guerrilla P.R.: How You Can Wage an Effective Publicity Campaign...Without Going Broke
- Broken Windows, Broken Business
When the public can instantly cast doubt on the authenticity of a company or brand, it's important to know how to counter with honesty, humility and transparency.
There are lots of tips and case studies for why Authentic PR is a must in today's fast-paced digital world.
Displaying 1 - 12 of 12 reviews