[Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information] [By: Simonson, Itamar] [February, 2014]

by Emanuel Rosen, Itamar Simonson, Unknown Author

Hardcover

About the author

Emanuel (Manu) Rosen is a bestselling author whose books have been translated into thirteen languages. His latest book is "The Life Machines: How Taking Care of Your Mitochondria Can Transform Your Health", which he coauthored with his wife, Daria Mochly-Rosen. His first book, "The Anatomy of Buzz," managed to generate quite a bit of buzz itself, as BusinessWeek noted. His third book, "Absolute Value" (with Stanford professor Itamar Simonson), won the 2016 American Marketing Association Best Book Award. Emanuel was previously vice president of marketing at Niles Software, where he launched the company’s flagship product, EndNote. He’s presented his work in numerous forums around the world, including at companies such as Google, Intel, and Nike. His work has been featured in the Harvard Business Review, Time, Advertising Age, and many other media. He is married to Daria Mochly-Rosen. They live in Menlo Park, California, and have four adult children and three grandchildren.