Consumer Behavior

by Leon G. Schiffman

With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news to demonstrate specific consumer behavior concepts. This edition now includes thirty-two Active Learning mini-cases. A clear consumer decision making model is set out in each chapter to facilitate learning-- presented in the first chapter, this model serves as a structural framework for the concepts-- the building blocks-- examined in the following chapters. The book's final chapter ties all of these concepts together so readers see the interrelationships and relevance of individual concepts to consumer decision-making. For those studying consumer behavior and/or marketing.

Genres: Business, Nonfiction, Management, Academic, Psychology, Reference

504 pages, Kindle Edition

First published January 1, 1978

Reviews

[Balachandar Kaliappan · Rating 5 out of 5]

Consumer behavior need to be taught to Marketing Graduates since once a person is able to identify the consumer mind and he will be able to generate good results in terms of revenue. This book paves wave to understand psychology and how to apply that in marketing the service/ product produced in your company. While comparing with other books this book, this book delivers the subject effectively.

[Mufidah · Rating 4 out of 5]

we can learn more deep about consumer
how the book explained what driven consumer is easy to understand with nice and creative pic in it
i mean u can see consumer as an individual or as a group more deep (it posses many psychology knowledge too)

[Scarlet Risque · Rating 5 out of 5]

This is a marketer secret weapon. You must hide this book and memorise its position and how to execute it with precision. Never ever let your enemy see this. Now that I had revealed my weapon, take this and use it to your advantage. All the best.

[Carlos Mijares poyer]

great content!

[Arqam · Rating 3 out of 5]

html is ok

[Sabrina · Rating 4 out of 5]

Claro e interesante.

[Ahmad Hosaini]

i am a student in shoolini university in India and also i need this book, so please help me this problem being solved

[Wiragita · Rating 4 out of 5]

Best book to understand customer decision making and their behavior. For beginner.

[Amir Jabbari · Rating 3 out of 5]

The book is a copy of the Consumer Behavior by Micheal Solomon

[Nadiia · Rating 3 out of 5]

It's a good book for B2C or C2C, with a focus on product. If you are looking for a b2b services perspective, not sure it will work for you

[Lulu]

Promocioné la materia 10/10

[Isabella Zuluaga · Rating 4 out of 5]

I really liked, because I'm currently studying marketing, so it help me a lot with some subjects.

[Axl Hext · Rating 4 out of 5]

Good!

[Divya Gonnabathula · Rating 3 out of 5]

Good examples, and good explanation of concepts! Was one of my favorite books in my b-school days!

[Amin]

i am fine

[Delhi Irc]

Location: PTI IRC
Accession No: DL028481

[Bianca · Rating 5 out of 5]

Aprendí un montón con este libro, realmente lo disfruté y recomiendo.

[Nizamuddin Nizari]

It was excellent.