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Cutlip and Center's Effective Public Relations: International Edition
For courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.
Title includes the names of Cutlip and Center in honor of their contribution to the field. Beginning with the first edition in 1952, Effective Public Relations (EPR) has introduced the theory and principles of public relations, schooled its practitioners, and served as a reference for those in the calling worldwide. Scott M. Cutlip and Allen H. Center created the book that made public relations education an academic area of study on university and college campuses, and gave the practice a foundation of knowledge and principles. Many of their ideas and ambitions in the early editions still serve as beacons leading public relations education and practice.
Public relations education and professional practice now extend well beyond the limits of a single book or course, yet EPR remains the basic reference for the field worldwide. It is the book most frequently used by those preparing for accreditation exams, most frequently cited in public relations literature, most widely used worldwide in English, and most translated for study in China, Japan, Russia, Korea Spain, Bulgaria, Italy, and Latvia.
The full text downloaded to your computer
With eBooks you
search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.
Upon purchase, you'll gain instant access to this eBook.
Time limit
The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Title includes the names of Cutlip and Center in honor of their contribution to the field. Beginning with the first edition in 1952, Effective Public Relations (EPR) has introduced the theory and principles of public relations, schooled its practitioners, and served as a reference for those in the calling worldwide. Scott M. Cutlip and Allen H. Center created the book that made public relations education an academic area of study on university and college campuses, and gave the practice a foundation of knowledge and principles. Many of their ideas and ambitions in the early editions still serve as beacons leading public relations education and practice.
Public relations education and professional practice now extend well beyond the limits of a single book or course, yet EPR remains the basic reference for the field worldwide. It is the book most frequently used by those preparing for accreditation exams, most frequently cited in public relations literature, most widely used worldwide in English, and most translated for study in China, Japan, Russia, Korea Spain, Bulgaria, Italy, and Latvia.
The full text downloaded to your computer
With eBooks you
search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.
Upon purchase, you'll gain instant access to this eBook.
Time limit
The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
456 pages, Kindle Edition
First published January 1, 2008
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Displaying 1 - 4 of 4 reviews
November 28, 2012
I thought about giving this a 3 star rating, but when I compare it to other textbooks that I have read cover to cover in the past this was better than most so it gets a four star. The lack of a star is for the lack of practical examples of things. I'd like to have seen more formatting examples, press releases and things of that nature coming from the private sector. I have plenty of examples of things from the military public affairs community but I don't want to draw strictly from them when trying to determine best practices and search out innovative and effective techniques.
If nothing else, this is a fantastic overview of the entire career field and does a good job of explaining it's importance, it's role in government, the private sector, and it's history since it began to organize as an actual career in the United States.
If you aren't working in or planning to work in the industry then I'd say this book is not for you at all.
If nothing else, this is a fantastic overview of the entire career field and does a good job of explaining it's importance, it's role in government, the private sector, and it's history since it began to organize as an actual career in the United States.
If you aren't working in or planning to work in the industry then I'd say this book is not for you at all.
November 14, 2017
As a book for professional communicators it was not written very well. It was difficult to read and over complicated.
May 28, 2013
Great for PR professionals!
December 30, 2021
I had to read this for accreditation. Lots of great info for PR pros.
Displaying 1 - 4 of 4 reviews