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Builder. Fixer. Optimizer.: The Three Leadership Instincts that Impact Everything
Why do talented leaders and teams thrive in one season and struggle in the next? What if the problem isn’t effort, experience, or commitment…but fit?
In Builder. Fixer. Optimizer. you’ll discover a powerful insight. Every leader is driven by a dominant instinct, and every instinct has a season where it creates momentum and a season where it causes friction.
Blending a compelling leadership fable with practical insight, this book introduces the BFO framework, helping you name the instinct that energizes you, recognize what drains you, and align your leadership with the work that fits you best.
This book will help
Identify your leadership instinct — Builder, Fixer, or Optimizer — and understand how it shows up in your work.Uncover why you feel stuck or burned out and what you can do about it.Build teams that work by placing the right people in the right roles at the right time.Make better career and leadership decisions grounded in clarity, not confusion.Whether you’re a senior executive, an emerging leader, or responsible for building and leading teams, Builder. Fixer. Optimizer. gives you a shared language for leadership and a way to think more clearly about people, roles, and teams.
Engaging, insightful, and immediately useful, this book doesn’t ask you to become a different kind of leader. It helps you become a better one—by understanding your instincts and how they fit with your season of work.
About the Authors
Ryan J. Dougherty, Robert K. Westervelt, and Nicholas J. Willis lead TG Three, a values-driven strategy firm that helps leaders and organizations align people, purpose, and performance. Together, they have guided hundreds of leaders and teams through real-world seasons of building, fixing, and optimizing—and created the Builder. Fixer. Optimizer. framework to help leaders do the same with clarity and confidence.
In Builder. Fixer. Optimizer. you’ll discover a powerful insight. Every leader is driven by a dominant instinct, and every instinct has a season where it creates momentum and a season where it causes friction.
Blending a compelling leadership fable with practical insight, this book introduces the BFO framework, helping you name the instinct that energizes you, recognize what drains you, and align your leadership with the work that fits you best.
This book will help
Identify your leadership instinct — Builder, Fixer, or Optimizer — and understand how it shows up in your work.Uncover why you feel stuck or burned out and what you can do about it.Build teams that work by placing the right people in the right roles at the right time.Make better career and leadership decisions grounded in clarity, not confusion.Whether you’re a senior executive, an emerging leader, or responsible for building and leading teams, Builder. Fixer. Optimizer. gives you a shared language for leadership and a way to think more clearly about people, roles, and teams.
Engaging, insightful, and immediately useful, this book doesn’t ask you to become a different kind of leader. It helps you become a better one—by understanding your instincts and how they fit with your season of work.
About the Authors
Ryan J. Dougherty, Robert K. Westervelt, and Nicholas J. Willis lead TG Three, a values-driven strategy firm that helps leaders and organizations align people, purpose, and performance. Together, they have guided hundreds of leaders and teams through real-world seasons of building, fixing, and optimizing—and created the Builder. Fixer. Optimizer. framework to help leaders do the same with clarity and confidence.
192 pages, Paperback
Published December 27, 2025
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