Business plans are one of the last remaining spaces in publishing where intimidating lingo, dry writing, and overly long verbiage are still the norm. You know what these books look like—big and manual-like, there’s usually a middle-aged man standing with his arms crossed (or pointing!) on the cover, making promises in all caps about the money you’ll make.The Conquer Kit is an interactive journal experience that brings business planning into the realm of play. Readers are invited to sketch, scribble, glue, dream, and write on the pages . . . all while developing an airtight business plan with proven money-making methods and strategies. Author and entrepreneur Natalie MacNeil encourages readers to build a strong foundation with the four pillars of every successful business (the right name, the right business setup and entity, a sound legal structure, and a basic financial system), create heart-centric products and marketing plans, put together their A team, envision the bigger picture, and bring their dream business to life.
Ghidul învingătoarei: Agenda creativă a femeii antreprenor de Natalie MacNeil este lectura perfectă pentru cei ce vor să își clădească propria afacere, fiind atât o carte de business și antreprenoriat feminin, cât și o lectură motivațională și o sursă bogată în informații și metode pentru un drum cât mai lin către o carieră prosperă. O voi relua cu siguranță atunci când voi avea o idee concretă pentru un eventual business
". . . make sure what you've created is something you're super proud of. Your product is a reflection of your business, your brand, and you." (Natalie MacNeil)
Walau terbit tahun 2015, buku ini tetap relevan untuk kapan saja. Penulisnya, yang pada awalnya terkenal sebagai seorang narablog (blogger), mengkhususkan "The Conquer Kit" ini bagi para calon wanita wirausaha dalam bidang apa pun.
Secara mendetail dalam berbagai elemen, Natalie MacNeil memandu pembacanya untuk menyusun sebuah kanvas "business plan" yang bisa dibilang khas perempuan karena memiliki prompt pertanyaan yang lebih umum dipikirkan oleh perempuan. Misalnya:
- What are the attention grabbers that pull you away from your goals? Recognize your internal clutter.
- What dragons are you currently battling?
- Observe at least 3 different fave retail stores / restaurants / etc. What did I like and why? What did I keep coming back to? How can I create similar experiences?
Bagi calon wirausaha yang menyukai perencanaan mendetail, buku ini sangat cocok untuk dijadikan panduan. Apalagi dengan berbagai prompt di dalam buku ini yang tentu memerlukan waktu cukup panjang untuk menyelesaikannya.
". . . It's OK not to be fabulous at absolutely everything. No one's an expert at everything. Don't be afraid to play your strengths!" (Natalie MacNeil)
This is a great workbook for anyone that runs their own business. I spent a lot of time restructuring my business last year so this wasn't a TON of help for me, but I did gain several insights and tips that I will definitely be implementing.
Despite the fact that I already have a decent foundation, I went through each and every page of this book. I'm always looking for ways to improve my brand. I did all the exercises and if you're thinking about starting a business or need some guidance with your current business, pick up this book and do the work. Seriously, it's a lot of help and can definitely get you started with purpose and intention.
This isn't a book that you can get through in a weekend. This takes a lot of time and attention of you want to get something out of it.
Again, if you're struggling with starting your business or want some guidance, this book will definitely help you out!
I enjoyed many of the exercises and was able to skip around to what I needed. Wish I had this book before I started my business because I would have been able to use more of the information. Great book if you want to have a business but don't have a solid idea yet.
This is a great resource! I really enjoyed the creativity involved as well. This made business planning way more fun. I feel way more confident now that I know the steps I need to take.
If you struggle to put your plans into action, this is a great book to help get the ball rolling.
Although technically a business aimed book, I did find that a lot of the advice throughout can be applied to other areas of life and would most certainly come in handy for any blogger stuck in a rut.