Human Touch

by Sanjay Patel

Dear Entrepreneur, If you are holding this book in your hands, I want to tell you something straight from my This book was never meant to be written. It was meant to be lived. It was born not in moments of success, but in the quiet heartbreaks that only business owners understand. It was written through nights of overthinking, days of pressure, months of comparison, and years of trying to survive in a world where everyone is shouting “Sell more! Do more! Offer more!” I wrote this book because no one teaches us how to be human in business. No one how to handle the fear that wakes you up at 3 AM. how to speak to customers who compare you with cheaper vendors. how to stay confident when competition grows. how to differentiate when everyone sells the same product. how to build trust without compromising price. how to stand tall even when your inner world is shaking. No one teaches you how to sell with dignity, empathy, presence, and peace. No one teaches you Human Touch. This book is my attempt to bring humanity back to the marketplace.

273 pages, Kindle Edition

Published January 4, 2026

About the author

Sanjay Patel is an animator and storyboard artist for Pixar Animation Studios, where he has worked on many features including A Bug's Life, Ratatouille, and the Cars series. Sanjay is also the creator of Ramayana: Divine Loophole, The Big Poster Book of Hindu Deities, and The Little Book of Hindu Deities. His modern interpretations of Hindu epics have been exhibited at the San Francisco Asian Art Museum.