Meet Cute Magic

by Morgan Elizabeth

She's a witch who can’t fall in love without getting her heart broken. He holds a grudge like no other.

Bookstore owner Rosie Mayfield wants a love of her own, but it’s not meant to be––because of her family's curse. To break it, she conjures a ghost who will break her curse, but for a cost––she has to brew a potion to help him transition to the other side. The problem? There’s only one person who hates Rosie in all of Heartwood Hollow, and she needs his help to complete the required task.

Jack Haggerty, the ghost’s grandson, has lamented about Rosie for years––she’s a disaster and she’s forbidden from visiting his gaming shop. He doesn’t believe in ghosts, so he’s stunned when his beloved grandfather makes an appearance. While he loves his family and will do anything to help his grandpa, he fights against the chemistry brewing between him and Rosie until he can’t anymore. But he doesn’t know how to tell her he no longer wants to go through with the plan, and she won’t admit that she’s falling for him because they’re doomed from the start. 

Genres: Romance, Fantasy, Paranormal, Witches, Contemporary, Paranormal Romance, Halloween

400 pages, Paperback

Expected publication September 8, 2026

About the author

Morgan is a born and raised Jersey girl, living there with her two boys, toddler daughter, and mechanic husband. She’s addicted to iced espresso, barbecue chips, and Starburst jellybeans. She usually has headphones on, listening to some spicy audiobook or Taylor Swift. There is rarely an in between.

​

Writing has been her calling for as long as she can remember. There’s a framed ‘page one’ of a book she wrote at seven hanging in her childhood home to prove the point. Her entire life she’s crafted stories in her mind, begging to be released but it wasn’t until recently she finally gave them the reigns.

I’m so grateful you’ve agreed to take this journey with me.

Reviews

[Sarah · Rating 5 out of 5]

✨ARC Book Review✨

This book is the perfect fall read! It seriously gave all the fun witchy vibes of Sabrina the Teenage Witch with the perfect amount of spice!

Rosie is convinced every relationship she has is doomed because her family is cursed. Determined to break the curse, she summons Phillip, the spirit she believes cursed her grandmother in order to ask him to remove the curse. In the process of attempting to gather the ingredients to break the curse, she ends up working with Jack, the business owner next door and just so happens to be Phillip’s grandson.

Rosie was the best! She was so carefree, wild, easy to love. It was so fun watching her take Jack along on her magical quest. The scenarios they kept finding themselves in were so hilarious because Jack was literally clueless.

When they had to perform the kissing bond to verify their connection, I literally was dying! It was totally the push they needed. I loved it so much!

Jack! Omg, Jack… Okay, first off, he’s so grumpy and cute. I love a nerdy man. But oh my gosh, once he flipped the switch to flirty and sexy, he was all man. The things he did to Rosie was chef’s kiss.

I adored them! I loved the ending. I was so torn and felt compassion for all involved! The ending had my jaw on the ground. It totally got me!

Thank you, NetGalley and Union Square & Co. Publishing, for providing me with an ARC in exchange for my honest review.

[halz ☆]

preread: Morgan Elizabeth is one of my fav romance authors, I'm so excited I got the ARC!!! ♡

[joni ౨ৎ (ia)]

YAYYYYY morgan trad debut!!! soso proud of her and cannot wait to get my hands on this!


edit: I GOT THE ARC.

[ahmeeka · Rating 2 out of 5]

[arc review] I really wanted to enjoy this, but it just fell flat. I powered on through to the end hoping I’d like it more, but overall I don’t think I’m the audience for this book. don’t get me wrong, it’s a very cozy magical romance, but at times it felt very juvenile?

a lot of things just didn’t make sense to me, and it felt like the characters behaved like teenagers instead of the adults they’re supposed to be.

the curse had so much potential but wasn’t fleshed out like I would’ve hoped. it also didn’t make sense in hindsight.

rosie’s grandmother was cursed by a man she rejected, meaning they can’t truly be in love with someone as the relationship is doomed from the start. if this is the case, how did rosie’s parents stay together long enough to have not one, but three children? as rosie and her sisters are from a line of magical witches, surely the curse would’ve had an impact on their ancestry?

at times it felt like jack was rude for the sake of being the grumpy character, and while I do get it to an extent, it again felt very juvenile and hard for me to believe these characters are adults who run businesses in this small town. I mean, the sign on his business door?

I didn’t feel invested in the characters to care for them, which did have an effect on me reading it, because I just didn’t care.

it’s a shame, because I had really high hopes. I know a lot of people will enjoy this, and my opinion on it is 100% not a reflection on the book.

thank you union square & co. for the advance reader copy in exchange for an honest review!

[Jackie · Rating 5 out of 5]

the more I think about this book the more I love it so yes yes yes 👏🏼👏🏼👏🏼 five magical freakin’ stars!!!

and I just need to say… I have NEVER enjoyed magical realism… like EVER. but this 😍😍😍 is the exception 👏🏼🫶✨📖

out in september and ABSOLUTELY needed on your TBRs ❤️‍🔥

[fromthestudyof · Rating 5 out of 5]

cuteeee & cozy paranormal romance

sunshiney witch with love magic & the grumpy shop owner across the way

it’s been a cold & rainy few days here so I was in the mood for something autumnal

Things to know:
- light paranormal romance
- grumpy sunshine
- working together to break a curse
- a ghost of the silly variety
- forced proximity
- kiss bonds

very very cute 4.5 ⭐️

[Aleksandra [semi hiatus]]

Netgalley ARC

DNF 14%

So this one was really going great, but I was afraid to read more without looking for some safety details about him, and I’m not interested anymore I guess.

He had a friends with benefits situation with a woman in their town. And while she had lots of boyfriends (thank God!!!!!), I hate his past history so fucking much. Seriously I hate when mmcs’ past hookups are from the same town, and then they appear in the story. NO!


“I have… an in. I can make an appointment and scan over the datebook when I do.” Phillip lets out an amused sound, but I ignore it, turning fully to Jack.
“An in?”
That all too familiar blush burns across his cheeks before he nods and explains. “I used to date Jeanette.”
My body stills, a mix of confusion and another emotion I won’t look at too closely taking over.
“The receptionist?”
He nods.
“Jeanette Smith?” I clarify further.
He smiles and nods. I don’t… I don’t know how to handle that. Jeanette is an absolute bombshell, all tits and ass and a fuck ton of hair anyone would be jealous of, and she knows how to work all of it. The idea that Jack dated someone, someone as gorgeous and sexy and outgoing as Jeanette, just… doesn’t fit.
“When?” He reaches behind his head and scratches the back of his neck before shrugging, but answers all the same.
“I don’t know. We stopped seeing each other maybe… six months ago?”
“How long were you together?”
“Is that jealousy I’m sensing, Rosemary?” Phillip asks, and I fight the sudden urge for my jaw to go tight, instead giving the ghost the middle finger.
“No. I just…” I want to know because about eight months ago, Jeanette came into my store looking for a book. She told me she was really into some new guy she was dating and wanted to keep the happy feeling going. There was no reason not to, but for some reason, I didn’t think she was ready for a love pick. So I pointed her in the right direction of the rom-coms and let her shop on her own, not giving her a love match. It’s haunted me since, especially when Violet told me that a month later, Jeanette came into her shop upset and looking for a pick-me-up.
She’d been dumped. By Jack, it seems. And I can’t help but think part of that was my fault, that if I’d given her a love book, she would have found her magical happily ever after. Despite the guilt eating at me even now, I can’t help but feel that tiny spark of satisfaction burning in my chest. The idea that Jack is single might have something to do with me. Not that it matters. I’m cursed. I can’t fall in love. We’re just fuck buddies, as he put it. And once this curse is broken, I’ll go off on my merry way and find the true love of my life once and for all.
“I’m not jealous. I’m just… surprised. I hear all the Heartwood Hollow gossip. And you don’t… people.”
“I’ve been with women, Rosie,” Jack says with a smug smile. It takes everything in my being not to react to those words, to the idea of him having been with other women. “I just don’t date them, not really. I don’t go to dinner with them or spend nights playing video games or going on adventures with them.”
His words are pointed, his face assessing, and my stomach starts to turn in on itself. His words are so intentional, but I don’t have the guts to actually ask him, so I don’t.
Instead, I smile and widen my eyes, raising my eyebrows repeatedly. He rolls his eyes and continues on. “Anyway, I think she thought it was more than it was, so I broke it off before things got too… complicated.”
I wonder if that happens a lot, Jack making people feel special and different, only for it to be a miscommunication. A sense of relief washes through me that we won’t have that problem, not with everything coming to an end when the full moon hits, of course. I wouldn’t want a miscommunication to ruin the friendship I’m learning to value.
I give him a tight smile before turning back to the task at hand. “I’m surprised because… well, you know,” I say without meaning it.
“I don’t,” he says with a teasing smile that tells me he very much does know.
“I think you should tell me explicitly what you were surprised about.” Phillip chuckles, entertained by the back-and-forth, and I roll my eyes, trying to ignore the burning blush that is creeping down to my chest now.
“That you dated someone in town? That you’re suave enough to land a hottie like Jeanette?”
“I landed you, didn’t I?”
My pulse rockets again, and in that moment, I think he’s spending way too much time with me because he’s getting way too good at the comebacks. Who is this man across from me, and what has he done with my shy, grumpy neighbor? I clear my throat, but I’m unable to clear my mind as well.
Still, I take a deep breath and grin. “Point made.”
“We weren’t dating, per se. Well, I didn’t think we were. It was just a… benefits, thing,” Jack explains.
“Friends with benefits?”
He shrugs. “I guess you could call it that.”
It settles heavy and uncomfortable in my stomach, a foreign feeling taking root. Jealousy? Hurt? I’m not sure, but the fact that this isn’t Jack’s first foray into friends with benefits settles over me. Is this not… special to him?
“Less friends, though,” he clarifies, as if he can see the thoughts running through my mind and wants to mollify me. It doesn’t matter, though, I remind myself. This is fun. This is just friends. Friends don’t care about friends’ sexual or dating history, not really.
“So… are you sure you want to go there? Maybe I should, if there’s bad blood between you both,” I ask, trying to change the subject. “I could go and try to butter her up.”
He shakes his head. “That would be a bad idea.”
“What? Why?”
“She, uh… I don’t think she likes you.” He cringes at me, and I blink back at him.
“I’m sorry?”
He shrugs. “She doesn’t like you.”
“But I’m… I’m… I’m delightful.”
A small smile tips on Jack’s lips. “Well, she disagrees.” “Well, she’s an idiot,” I say.
Jack’s smile turns entertained, and he lets out a small laugh like he can’t fight it back before wrapping an arm around my waist and tugging me into him.
“Yeah, she is. But she’s also…” He pauses, contemplating how to say his next words before proceeding. “She came in a few days ago. Asking if I wanted to get coffee with her. See if we could… work things out. Try again.”
I lift an eyebrow taking him in skeptically, my stomach in knots at the thought of Jeanette, gorgeous Jeanette with her lustrous long hair that I could only manage with a tonic if I remembered to put it on every single night (unlikely), with her curves and her somehow flat-as-a-board stomach that I couldn’t have if I even wanted to because I will never stop eating sweet treats on the regular, and her sex kitten voice that even I think is hot, striding into the Gaming Den with reconciliation on her mind.
“And?” I ask.
“And,” he says, using a hand to smooth some of my hair back. He does that a lot, pushing hair behind my ear or my shoulder, like he’s worried it’s in my face, worried it’s bothering me. I used to wear it back when I was working to avoid just that, but I’ve found lately I’m letting it go more and more. “Before she got an answer, a small redheaded witch rushed through the doors and attacked me because she guessed the ending of her book correctly.”
I blink, trying to remember the day. I remember the book because I’d been telling him about it a few days earlier. It was the mystery and suspense romance I’d been reading after his event. When I finished the book on a slow day at the shop, I realized I’d been right and instantly needed to tell Jack about it. I flipped my sign to closed and nearly sprinted across the way to tell him.
When I work through the memory a bit, I do remember him talking to… someone, but I was so excited that I couldn’t focus on anything other than telling him. And then his arm was around my waist, and he was tugging me into his side and pressing a kiss to my hair, giving me a soft, good job, babe, so I was a bit distracted. But apparently, he was standing there with Jeanette. And she was asking him about their friends’ benefits situation, only for me to flaunt my own in her face. Oh, god, that was so uncool of me. But also, a small, very petty part of me giggles and steeples her fingers maniacally. I push her aside and put on my logical thinking hat.
“So what, you’re going to go in and flirt with her and sneak a peek at her appointment book?”
“Pretty much.” He shrugs like it’s no big deal, but I’m skeptical. This is Jack we’re dealing with, after all.
“Wanna go now?” I stare at him for another beat before shrugging reluctantly.
“Sure.” He stares at me again, then smiles wide before pulling my face into his, kissing me.

That’s about 60-66% in, he then proceeds to flirt with Jeanette (to get info but anyway). That also makes the fmc jealous. Yeah nope, I’m out. Glad my gut saved me again.

Most probably it wouldn’t be bothering me that much if:
1) fmc and mmc didn’t know each other at that time (but they did, for 3 years, and yes, I’m hypocritical since fmc had boyfriends, I don’t care)
2) that ow weren’t from their town
3) that ow never appeared in the book. But oh well.

On the plus side, like I mentioned, fmc dated lots of guys, it never worked out because of the curse.

[Katie’s Bookshelf · Rating 3 out of 5]

3.5⭐️
I saw this advertised as a mix of Practical Magic and Gilmore Girls and honestly that is pretty spot on. With the whole small-town charm of GG but the magical realism of Practical Magic? This was very cute.

This is a quick and fun read, and I enjoyed the banter between Rosie and Jack. Going along with them on the quest to break Rosie's family curse was a wild ride

Thank you to Netgalley and the publishing team for the ARC in exchange for an honest review.

[BookishKB]

💫✨ Meet Cute Magic ✨💫

📖 Bookish Thoughts

My full review will be shared closer to the publication date.

🧡What to Expect
• Cozy Witchy
• Enemies to Lovers
• Bookstore Setting
• Small Town Magic
• Family Curse
• Ghosts
_ _ __

📅 Pub Date: September 8, 2026
Thank you to Union Square & Co. and NetGalley for the advanced copy.

[Amity Bailey · Rating 5 out of 5]

4.5⭐️

What fun witchy fall read! I am always going to rush to read a Morgan Elizabeth book! She always brings the fun rom com vibes that feel like a 00s flash back with the perfect amount of spice!

This was all the Halloweentown, practical magic vibes with witchy sisters, curse breaking potions, and enemies to lovers vibes that have you laughing out loud! Jack is our nerdy gamer MMC who has a strong dislike for Rosie, the wild, carefree FMC who seems to always bring chaos. The banter between these two & watching their relationship change & grow just had me loving them!!

If you’re looking for a fall vibe book, full of banter, laughter, spice, and all the romance magic, this is the perfect one! An absolute must for your fall TBR!!

Thank you NetGalley & Union Square & co for this early arc copy!!

[Megan Coggins · Rating 5 out of 5]

A fall, witchy, Halloween read in July.
Why not?

This isn’t my normal book vibes I read.
But for Morgan Elizabeth I dove in.
And it was remarkably fun and cute!

Practical magic x Gilmore Girls vibes?
Yes.
We’ve got sister witches and supernatural being.
But the town is pure Gilmore Girl.

Rosie & Jack
Neighboring store owners
A gamer with a gaming store
-(also not my type of MMC but I adored him)
A witch with a romance book store
Grumpy x sunshine

And dun dun dun. A family love curse.
Cue a ghost.
Cue banter.
Cue a magical potion ingredient quest.

“Sometimes the most magical things are the most ordinary ones.”

Netgalley arc review ✨

[Quilted.reads · Rating 5 out of 5]

LOVED EVERYTHING ABOUT THIS ONE REVIEW TO COME

[Chelsea ✨ · Rating 4 out of 5]

this is such a cute witchy rom com!! i loved their adventure and seeing them fall in love, what a great read for the fall and spooky season!!

[Sarah Medeiros · Rating 5 out of 5]

Oh my goodness, I loved this one so much. Literally finished it in a day and didn’t want to put it down.

I love this cozy, magical small town and community that Morgan Elizabeth has created. I truly cannot wait to see the next story in Heartwood Hollow.

Rosie and Jack are the ultimate book girlie x gamer guy and they prove what an elite couple that can be. I loved watching Jack’s grumpy soften to a cinnamon roll and I loved seeing Rosie step outside of her eldest daughter mindset and letting people in.

If you’re looking for a cozy witchy fall romance, look no further, absolutely put this one on your fall TBR because it’s going to feel like that first sip of a PSL or that first morning you wake up and the air is crisp. It was just so enjoyable.

Thank you to Union Square & Co for the chance to read early!

[Jess (lucky.bookclub) Hilbert · Rating 5 out of 5]

Cozy, whimsical, and absolutely magical. 🍂✨🔮

Meet Cute Magic completely swept me away. Between the charming small-town atmosphere, the magical quest, the grumpy/sunshine romance, and all the fall vibes, this was exactly the kind of book I never wanted to end.

Rosie and Jack were adorable together. She’s a witch who helps other people find true love but can’t seem to find it for herself, while Jack is practical, analytical, and perfectly happy keeping magic in the fantasy worlds he loves. Watching them slowly fall for each other while gathering ingredients for a magical potion was sweet, funny, and completely charming.

What I loved most was how immersive the story felt. The magic, the mystery, the romance, and the whimsical atmosphere all blended together so effortlessly that I was hooked from the very beginning. Morgan Elizabeth has a way of pulling me into a story immediately, and this book was no exception.

Honestly, I already know I’ll be rereading this one when the weather gets cooler. If you’re looking for a cozy fall romance filled with magic, charm, and a little bit of adventure, this one is pure bookish comfort. 🧡🍁

Thank you to NetGalley and Union Square & Co. for the ARC in exchange for an honest review.

[Aeman]

-ˋˏ✄┈┈┈┈
Pre-read:
↪ 2026 book #nth!
OMG did I just get approved for the arc? What a way to start the day!


Thanks to NetGalley and the publisher for providing me with this arc in exchange for an honest review.

[Meg · Rating 3 out of 5]

Fun premise and setting, definitely Gilmore Girls/Practical Magic/Charmed vibes. The romance plot is very heavy, and I wanted more world building and detail in the magic system. Smashed it out in one sitting, so very easy to read and well paced.

[Alessandra · Rating 3 out of 5]

The plot is very befitting of the title. It contains all the things. Pink magic, a wayward ghost, a cat who doesn’t give a damn, and a neighbourhood of hotties and future hotties.

This is cute. Super, super, super cute.

I received this ARC from NetGalley in exchange for an honest review.

[Julia Boitsova · Rating 5 out of 5]

I’m kinda surprised, but I actually really liked the book. It’s super straightforward and simple, like the perfect CW show.

Witch Rosie Mayfield is cursed. Every time she tells a guy she loves him, her heart gets broken. She summons the ghost Philip, the one who cursed her grandmother, and makes a deal with him. She has to brew a potion so he can finally cross over to the other side, and in exchange she’ll get to meet her true love. The only problem is she has to team up with Philip’s grandson who totally hates her.

The whole book is really sweet and cute. The only thing is the spicy scenes felt a little out of place for me.

[thatbrunettebooklover · Rating 3 out of 5]

3🌟

SUMMARY

rosemary mayfield summons a ghost to her apartment, striking a deal to break a generational curse that has every relationship of hers ending in heartbreak. her magical affinity has her helping everyone else find their one true love except she is unable to find her own perfect match—until him.

jack haggerty specializes getting lost in fantastical worlds, not knowing that magic was right across the street from him all along. he thought witches and warlocks were fictional until he catches his neighbor breaking into his storefront, admitting she’s a witch. he invites himself on the quest to break a nearly century long curse.

💖 witches
💖 next-door neighbors
💖 grumpyxsunshine
💖 forced proximity
💖 small town

SPOILERS

morgan elizabeth is an auto-read author for me so when i saw this upcoming release on netgalley i immediately picked up the ARC. i loved loved loved wizards of waverly place growing up and will send alex russo GIFs in the group chat to this day. i watched twitches growing up to and was instantly here for the vibes.

her grandmother turned down a warlock for a date and in retaliation he curse her entire family line. the generational curse has every relationship a mayfield has to fail shortly after the ‘i love you’ is exchanged.

i loveee that her magic is a shimmering pink. her speciality of magic is helping people find their one true love, even though she can’t find love herself. she walks in on her boyfriend actively cheating on her which clearly marks the end of her last relationship.

rosie basically raised her younger sisters after both of their parents pass away. poppy owns a flower shop and violet owns a bakery. i don’t get why she didn’t tell them about the family curse since it would impact their love lives too.

her cat, percy, swipes his paw through the salt circle that contained the spirit. now she has her next door neighbor’s grandfather haunting her apartment and clearly meddling to get them together. i do wish we got to see more interactions with percy or if she could have spelled him to talk.

i really liked that she wanted to do joint events between both of their businesses. she came over to ship shop carrying one of her dragon books hoping to collaborate with any of his merchandise involving dragons. her idea of hosting an event together was cute and i don’t get why he would immediately turn it down. i think i would have liked the plot better if he was new to town and they were just now getting off on the wrong foot but that means he was kinda mean to her for three years.

i don’t like that he yelled at her in the beginning. he wanted her to get out of his store before she caused another incident yet i don’t get why she couldn’t have used her magic to prevent any property damage. i hope the curse was influencing his temper to make his dislikable.

i am not quite understanding the complexities of a kiss bond and what that would mean in terms of consent. i didn’t particularly like to hear him say that she wasn’t his type when he clearly is into her.

uh oh. jack betrayed her, trying to swap out the moonflowers they picked under a gibbous moon for regular flowers which would sabotage their spell. they get back together after a week a part, his coming over to support her through breaking the curse. apparently there wasn’t even a curse which is kind of a letdown. it is funny that his grandfather wanted to eat baked goods again but still.

2🌶️

-vibr8r
-friends-with-benefits

“I’ve been dying to eat this.”

[Aina · Rating 4 out of 5]

This book was the coziest read! I had so much fun and it’s perfect for fall! Summerween approved!

Rosie was so chaotic and bubbly, but at the same time had the weight of being the eldest daughter and that forged her character.

Jack oh Jack he was this beautiful nerd, with social anxiety, that will do anything for Rosie! He was incredible!

Rosie and Jack are two idiots in love hahaha definitely opposites, however they brought the best of each other and were the perfect balance! I truly adored their relationship, especially their initial banter and how Morgan made sure to show that their love was pure and true despite the magic.

Heartwood Hollow was the perfect setting for the story! Morgan painted this cute, picturesque little town that made me want to visit asap! Hopefully we get to see more of it in future books!

I really like the sister’s relationship, and I am so curious about Vi and Poppy’s story! The hints at the end have me so excited for what’s to come!

Perfect for fans of Charmed, Gilmore Girls, Practical Magic and Halloweentown!

🔮 Grumpy gamer x chaotic sunshine witch
📖 Rivals to lovers
✨ She’s haunted by his grandfather
🕯️ Magical quest to break a curse
🐈‍⬛ A meddling cat
🍂 Small town
👻 Paranormal romance
🎃 Forced proximity

Thank you to Union Square & Co Publishing and NetGalley for the ARC, in exchange of an honest review, all my thoughts are my own.

[Melissa Tostevin · Rating 4 out of 5]

⭐️⭐️⭐️⭐️ (4/5)

This was such a cosy, magical romance! It had everything I love in this genre from practical magic, ghosts, family curses, a charming small town, sisterhood, grumpy/sunshine to all the cosy vibes.

I really enjoyed following Rosie and Jack as they navigated all the magical chaos around them and on their journey. The romance was sweet (some parts steamy) and I loved seeing them work together throughout the story.

The setting was another highlight for me. The town reminded me of York, and I adored the sense of community throughout the story. Everyone looked out for one another, and the relationship between Rosie and her sisters was one of my favourite parts. It was so refreshing to read about a supportive family dynamic.

My only small complaint is that I would have liked Jack to stay a little more shy and gentle in this story. I loved that side of his personality at the beginning, but as the story went on, he became much more confident, and there was one moment where he seemed a little too aware of how attractive he was, which wasn’t really for me and brought me out of the story a little.

Overall, this was a charming, heartwarming read full of magic, romance and cosy small town vibes. I’d definitely recommend it to anyone looking for a feel good cosy romance.

Thank you NetGalley and Union Square & Co for the opportunity to read this ARC

[Cedy Redcay · Rating 3 out of 5]

Thank you Net Galley for access to this ARC. Meet Cute Magic follows Rosie Mayfield, a witch cursed to never find lasting love, summons a ghost to break her family's curse. BUT in order to break the curse, she must work with the one man who hates her most, Jack Haggerty. As they're forced together, their growing attraction threatens everything.
 
This was the cutest read! I really enjoy grumpy x sunshine and was very excited to realize that it was that trope. I really felt for Rosie as she was so quick to care of everyone else, but struggled herself in asking for help. Seeing her lean into the uncomfortableness of working with Jack was so empowering. And seeing Jack lean into breaking out of his own comfort zone and come to recognize that his ‘hate’ for Rosie may not be all hate was cute. I really enjoyed listening to the banter as they became more comfortable with each other.
 
Side note, I loved Phillip. I hope we get to see more of him as we explore Rosie’s other sisters in their books!

[Miora Harry · Rating 4 out of 5]

this was advertised as practical magic x gilmore girls, my two favourite things ever, and it was definitely close. the small townness was very reminiscent of gg and i loved it.

a very cute and quick read that had me hooked - i thoroughly enjoyed the quests that jack and rosie had to go on to gather ingredients and thought their relationship was very sweet.

i loved the meddling ghost and the ending did have me laughing a bit at his antics.

there were a few (2ish) typos in the arc copy that I received, however it was not the end of the world for me and did not take away from the book at all.

i will definitely read more of morgans books as i had such a fun time.

overall such a fun and enjoyable read!

thank you netgalley and hatchette for the arc!

[Natalie Mears · Rating 4 out of 5]

This was SUCH a comfort read. It throws you straight into the story with no messing about and I was hooked almost instantly.

The gamer boy x book girlie dynamic had me from the start, and the grumpy x sunshine was done so well. Jack was just everything honestly, and the ghost Philip completely stole the show. Him doing his little happy flips and constantly asking what she’d eaten had me laughing every time he appeared.

The small-town vibes were immaculate. I loved that every witch had their own speciality and now I’m desperate for all of the sisters’ books because they all sound so good.

There were so many moments that just made me smile (yes, including her breaking into his house and immediately getting caught 💀)

My only real issue was the sister trying to use the lust cookies on him without his knowledge. It gave me the ick because if the roles were reversed we’d all be calling it out. Thankfully they redeemed themselves after that, so it didn’t ruin the book for me.

Overall this was just cosy, wholesome, funny and ridiculously easy to binge. If you want a feel-good witchy romance with adorable characters and immaculate autumn vibes, definitely pick this one up.

[Amanda · Rating 4 out of 5]

Thank you NetGalley for this ARC

4.25 stars! A very cute and cozy paranormal romance. I loved both the main characters, the plot and the little quest they had to do to get ingredients for a potion to break a curse was fun. Per a typical romance it did have the third act breakup due to miscommunication. I was so glad when she learned about the curse, but sucks she suffered for so long and had all the weight on her shoulders just to find out the truth of said curse.

[°˖ ✧ m ✧˖ ° · Rating 4 out of 5]

This was beyond entertaining!

I truly loved jack and rosie. they were such a perfect i truly yearned for a relationship like theirs.

Jack was such a soft gamer boy who was shy but also very truthful and could be a bit of naughty.
And rosi was just so cute! from the way she attempted to make everyone love her and also just always taking care of the people she loved!

I lived the setting and the magic and cannot wait to read what comes next, especially with the crazy sisters rosie has!

[Ashley Reads · Rating 4 out of 5]

Thank you NetGalley for the ARC!!

This was seriously the cutest, coziest, witchy fall read. I absolutely loved Rosie and Jack, plus their quirky family (Percy the cat included!). When the spice hit I was shook - who knew Jack was a hot, shy nerd in the streets, freak in the sheets! 🔥

The quest was fun but it did drag on a little too long so I was losing some interest. The ending did throw in a surprise, which was fantastic lol I definitely recommend putting this on your fall TBR!!

[Stacey · Rating 4 out of 5]

This was the perfect book to read in late winter, where I’m absolutely over the southern hemisphere winter! This was such a cute read - romance, magic and spice! I fell in love with the town and the characters, and im so excited for more. The black cat x retriever / soooo much hidden yearning, giggling and kicking my feet was a common occurrence! A really lovely, easy to read feel good romance perfect for autumn / winter

[Érika · Rating 4 out of 5]

Thank you Netgalley and author for providing me with an e-ARC in exchange for an honest review.

The Cute in the title really makes up to it, what a sweet romance!

Rose lives the dream of every romance book enthusiast: to have a romance book shop, where she helps people find love through the books and her magic. She works across the street from a gaming shop, owned by a cute nerd who hates her for her never ending clumsiness. And honestly, tho is a simple cliche prompt, there are many ways to screw up this type of story, with Morgan Elizabeth does not!

While reading it, I could help but think how I miss this type of whimsical magic on romances. Her pink sparkles every time she uses her magic is just the cherry on top along the funniest scenes and characters, her annoyed cat and the funny gramps ghost and all the enchantments. The book uses a simple formula for a good romance, but it's so well done you don't see time passing.

Their chemistry its out of this world perfectly made, the grumpy x sunshine, clumsy x stressed dynamics are perfectly made and the only thing I could think by the end its how much I want a movie made out of this, so I can watch every time the weather gets a little chill.

Can't wait for more books of this series!