Wise investors uncover a company's real story. The Secret Language of Financial Reports helps you read a company's annual report like a good book so you can make informed investment decisions. From reading the fine print to interpreting what isn't accounted for, this authoritative guide provides a road map for seeing past the complexity and jargon in company reports in order to understand what is and is not communicated there. Through numerous diagrams, insightful analogies, and real-world based examples, it deconstructs and explains the critical aspects of an annual report by revealing 14 underlying “secrets.” In The Secret Language of Financial Reports , Mark E. Haskins demystifies the process of creating annual reports in order for you to fully understand the main purposes, fundamental premises, basic content, embedded compromises, and inherent shortcomings of these documents. He offers detailed coverage
I am a novice investor, and I was looking for just such a book to help decipher company financial reports. This book is very informative and allows one to interpret financial reports with some knowledge. It is not difficult to read, but, despite the author's best intentions, it is a dry subject. However, I believe that the intelligent investor would do well to go through a book like this prior to investing in the stocks of public companies - investing directly in stocks without understanding the financial status of a company is like throwing darts blindfolded.