It's NOT JUST about the Money

by Richard Perry, Jeff Schreifels

Are you searching for the next big idea in fundraising to help your organization soar? It’s actually right under your nose in your database. Major Donors. Right here, right now, you have the donors who have the capacity to give five, six, and yes, seven figure gifts. This book tells you how to find them, and what to do once you have them. Richard Perry and Jeff Schreifels tell you everything you need to do to take your organization to a new level of performance in major gifts. This book is packed with easy to implement ideas and strategies to create, build, and manage a robust major gift program. You won’t put this book down. You’ll be entertained and helped. You will learn how to create a culture that puts relationships with donors above everything else. You will be left inspired to succeed; because, ultimately, it’s NOT just about the money.

Genres: Professional Development, Business

190 pages, Kindle Edition

First published December 16, 2014

Reviews

[Jana Light · Rating 4 out of 5]

A solid and inspirational overview of good fundraising practices, mentalities, and organizational structures.

[Sruthi Narayanan · Rating 3 out of 5]

3.5/5 - the actual points in this book were strong but the authors *really* should have hired a copyeditor! Every page had a grammar mistake or a spelling mistake ("it becomes easy to loose sight"? Really?!) that absolutely interrupted the flow of reading and was really distracting.

[Tim Norman · Rating 3 out of 5]

Helpful book for those in not-for-profit fund raising. I loved the principles, the vision, and practical tips. Authors draw from wealth of experience, and share the good and the bad. I benefited from the encouragement to see the donors as part of my mission.

Could have been better written or edited.

[Ruth · Rating 4 out of 5]

A very good book, mostly about major gift fundraising, but also principles that apply to all areas of fundraising. I like that these two authors incorporate elements you don’t often see (the importance of passion, ROI, accountability, taking your “temperature” about the profession you have chosen). Next edition needs some proofreading — a few typos here and there — but I recommend it, definitely.

[Jess · Rating 4 out of 5]

The content of this book is great, even though I work in a "small shop" nonprofit there is a lot here we can implement to improve our major giving- but you have to get past the glaringly obvious grammar, spelling, and punctuation mistakes on almost every page.

[Marius Ciuzelis · Rating 5 out of 5]

10 out of 5

This is a handbook. Practical and insightful every fundraiser should have under hers pillow. It must be read and re-read for anybody just starting hers career in fundraising or already prospering at it.

[Catherine Thorsten-thomas · Rating 4 out of 5]

This is a good book to keep and refer back too. Highlight the areas for quick reference and it keeps it succinct.

[Chris Rutledge · Rating 5 out of 5]

So good I'm re-reading it immediately