This book clearly explains the art of designing a presentable and professionally typeset book. It explains what separates amateur typesetting (as so often seen of lulu and createspace print books) and what Random House put out. All things that are often hard to put a finger on but you know the difference is there when you see it. As a result, I purchased Adobe Indesign, and have typeset all my manuscripts as flawless as possible into high quality "web offset print ready" PDF form.