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Fix Your Broken Sales Calls: 6 Steps to Better Conversations, Shorter Sales Cycles, and Higher Close Rates
Most companies obsess over pipelines, close rates, and revenue goals, but miss the one metric that drives them the quality of the sales conversation itself.
In Fix Your Broken Sales Calls, you’ll discover a proven six-step system used to train hundreds of sales pros and generate tens of millions in new revenue by improving the very place deals are won or the call.
You’ll learn how
• Pinpoint revenue leaks caused by weak or inconsistent sales calls
• Replicate your best conversations across your team, without scripts
• Increase conversion rates by structuring calls that serve the buyer
• Scale faster with a framework that’s easy to learn, coach, and measure
Developed after analyzing hundreds of sales calls, this practical system will transform your next conversation.
If you’re tired of winging it, guessing why deals stall, and hoping for better results, this book gives you the system and the structure you’ve been missing. “If your sales calls feel awkward or ineffective, this book will show you why—and how to fix them. Jonny gets it when you make the customer the hero, sales get a lot easier.”
—Donald Miller, Author of Building A StoryBrand
“What I love most about Fix Your Broken Sales Calls is its honesty and practicality. Jonny’s framework feels like someone finally put language around what great sales conversations should look and feel like — human, structured, and genuinely helpful. This is a resource I’ll be recommending to anyone who wants to sell with clarity and integrity.”
– Kyle Willis, Vice President of Virtual Assistant Services, BELAY
“I’ve worked with Jonny Holsten for years inside my own business, and I trust his insight as much as anyone I know. His BridgeSelling™ approach is simple, powerful, and grounded in what matters trust. In Fix Your Broken Sales Calls, Jonny has captured a truly unique framework that elevates both the salesperson and the customer. If you want your sales conversations to feel more natural, helpful, and effective, this book is a game-changer.”
—Richard Fagerlin, President, Peak Solutions and Author of Trustology
--------------------------
Jonny Holsten’s career began helping organizations clarify their marketing and sales messaging strategies. But time and time again, from small businesses to world-famous brands, he saw that even with great marketing, leads are often burned due to poor sales call execution.
That experience sparked the creation of the BridgeSelling™ Framework, a system that helps companies run better discovery calls, demos, and full-cycle sales conversations. Early adopters saw 10x growth in under a year, and today the methodology is transforming how organizations approach sales strategy, training, and coaching.
In Fix Your Broken Sales Calls, you’ll discover a proven six-step system used to train hundreds of sales pros and generate tens of millions in new revenue by improving the very place deals are won or the call.
You’ll learn how
• Pinpoint revenue leaks caused by weak or inconsistent sales calls
• Replicate your best conversations across your team, without scripts
• Increase conversion rates by structuring calls that serve the buyer
• Scale faster with a framework that’s easy to learn, coach, and measure
Developed after analyzing hundreds of sales calls, this practical system will transform your next conversation.
If you’re tired of winging it, guessing why deals stall, and hoping for better results, this book gives you the system and the structure you’ve been missing. “If your sales calls feel awkward or ineffective, this book will show you why—and how to fix them. Jonny gets it when you make the customer the hero, sales get a lot easier.”
—Donald Miller, Author of Building A StoryBrand
“What I love most about Fix Your Broken Sales Calls is its honesty and practicality. Jonny’s framework feels like someone finally put language around what great sales conversations should look and feel like — human, structured, and genuinely helpful. This is a resource I’ll be recommending to anyone who wants to sell with clarity and integrity.”
– Kyle Willis, Vice President of Virtual Assistant Services, BELAY
“I’ve worked with Jonny Holsten for years inside my own business, and I trust his insight as much as anyone I know. His BridgeSelling™ approach is simple, powerful, and grounded in what matters trust. In Fix Your Broken Sales Calls, Jonny has captured a truly unique framework that elevates both the salesperson and the customer. If you want your sales conversations to feel more natural, helpful, and effective, this book is a game-changer.”
—Richard Fagerlin, President, Peak Solutions and Author of Trustology
--------------------------
Jonny Holsten’s career began helping organizations clarify their marketing and sales messaging strategies. But time and time again, from small businesses to world-famous brands, he saw that even with great marketing, leads are often burned due to poor sales call execution.
That experience sparked the creation of the BridgeSelling™ Framework, a system that helps companies run better discovery calls, demos, and full-cycle sales conversations. Early adopters saw 10x growth in under a year, and today the methodology is transforming how organizations approach sales strategy, training, and coaching.
142 pages, Kindle Edition
Published January 10, 2026
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