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Book Launch: How to Write, Market & Publish Your First Bestseller in Three Months or Less AND Use it to Start and Grow a Six Figure Business

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Are you struggling to grow your business? Are you tired of trying new things only to have them fail time and time again?

No matter what your definition of success is, each one of us out there has the dream of being successful.

Maybe you want to be an entrepreneur, speaker, coach, or writer. Maybe you just have the dream of making good passive income.

Success of this magnitude does not have to continue to be a dream. It can be a reality.

Book Launch reveals the proven approach that all the top experts and millionaires are using to become successful: writing your own best selling book.

From Tony Robbins to Tim Ferriss, from Dave Ramsey to Donald Trump - and even Oprah...you’ll discover the new model they used to build their businesses and their brands - to earn respect and become instant experts - and ultimately to make millions of dollars.

You may be asking yourself:
How is it possible to write, market, and publish your first book? And how could can you get that book to be a #1 bestseller?
How can you use your book to persuade an audience to want to do business with you?

In this conversational, and action-oriented book, Chandler Bolt answers each of these questions and much more through a tried, tested, and proven book launch formula.

As the #1 best selling author of The Productive Person, Breaking Out of a Broken System, and Productivity Hacks for Entrepreneurs, Bolt has personally used every piece of information in this book for himself.
In this how to guide the reader will be given:
A guide to getting your book written in record time without getting stuck
How to build buzz and market your book in a way that is guaranteed for success
A fail safe blueprint for self publishing on Kindle, how to launch your book, and top the charts in Amazon
How to use your book to create passive income and grow your business
No matter your writing level or ability, whether you feel like you have nothing to write about or you don’t have a following or influence — know that by following the information in Book Launch, you can successfully write a bestseller.
Most importantly, you can use your bestseller to grow your business, make more money and help more people.

172 pages, Kindle Edition

First published January 20, 2015

150 people are currently reading
436 people want to read

About the author

Chandler Bolt

11 books101 followers
Chandler Bolt is an investor, the CEO of SelfPublishing.com, Forbes 30 Under 30, and the author of 6 bestselling books including his most recent book titled “Published.”. selfpublishing.com is an INC 5000 company the last 3 years in a row as one of the 5,000 fastest-growing private companies in the US.

Chandler is also the host of the 7 Figure Principles Podcast and the Self Publishing School Podcast.

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5 stars
176 (36%)
4 stars
165 (34%)
3 stars
101 (21%)
2 stars
23 (4%)
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11 (2%)
Displaying 1 - 30 of 77 reviews
Profile Image for Bernard Jan.
Author 12 books228 followers
February 24, 2018
A young man who hated writing turns with his buddy their short productivity guide into a book, launches it on Amazon and goes snowboarding in Austria. While sitting in the chairlift he learns his book became Amazon Bestseller and went on to start a 6-figure business. Book Launch offers you a tried, tested, and proven book launch formula and helps you write your book in record time!

Thank you for the encouragement, Chandler!
Profile Image for Elodie.
Author 49 books203 followers
July 30, 2017
The book was not bad, and there was definitely helpful stuff, but in my opinion, the title promised more than the book provided. First, most of the advice is meant for non-fiction books and can't be used just like that for fiction authors. The title should be more specific here. Second, the marketing part was too short. A successful book launch where you reach the top 100 of the hot reads list is certainly a nice start but doesn't keep your book in higher sales rank without promotion or paid advertising. Third, someone who never published a book before and doesn't know about things like lead generation or how KDP works will struggle with understanding all chapters, so I think the book missed the positioning in the right target group. Some things are meant for beginners, some for professionals.
All in all, the author picked out a few things that worked for him in the past to present them in this book which is nice, and I might try out a few things he suggested, but I think there are a lot more important things an ongoing author needs to know than the book presents.
Profile Image for Wesley McCraw.
Author 6 books40 followers
June 24, 2015
His next book talks about how this book was mostly "written" as an advertisement for his Self-Publishing School. Half of this book is a sales pitch, either pitching itself, another book, or some other service or program. It was written in about a week, often by talking into his phone while driving. All that said, there are some useful things in here, otherwise no one would take his writing program. His goal is to get more books like this out into the world, and I would love it if there were less.
Profile Image for Melissa Wilson.
Author 14 books62 followers
February 14, 2015
Great job but not long enough

I read every book i can find on book launches and sustainable marketing campaigns. This book was well-written and clear and concise with many examples and real stories.

I especially appreciated the extensive instructions around kindle free day promotions. But I would have liked a section on kindle category selection and more discussion about niche book topics.

To say someone is making $10-$20,000 a month selling nonfiction books is a big claim, one I don't see adequately validated by Tom open to the possibility.
Profile Image for Gabriella Campbell.
Author 37 books442 followers
September 7, 2015
El libro tiene gran valor solo por sus explicaciones prácticas para lidiar con Kindle Select y otros datos muy útiles sobre planificación, escritura, diseño, etc. Le quito una estrella por su visión algo preocupante sobre la corrección y cómo encontrar a los diseñadores y editores más baratos, y porque tarda medio libro en entrar realmente en materia.

Aunque peca a veces de la típica charlatanería tan propia de estos libros de "voy a cambiarte la vida porque esa es mi misión", solo por su actitud práctica y concisa ya está por encima de mil obras similares que hay ahí fuera. Bien por Bolt.
Profile Image for Roxane Lapa.
Author 7 books2 followers
September 1, 2015
This is a guide book that takes you through the steps of writing and self publishing a book. Anyone considering writing a book for the first time, particularly a non fiction book, could benefit greatly from all the step by step info in this book.

I would have given this book 5 stars it wasn't for chapter 16 that endorses spec work. If you get 30 designers to submit designs to you, then 29 of them worked for free. That's exploitative and it's not right. No other group of people get screwed as much as designers do. You wouldn't get 30 book editors to do the work and only pay one of them.

That said though, the book stresses a two and a half week deadline for editing which I think is manageable for shorter books like this one but probably not enough time for longer books. I think the point he was making though is that if you let it, your book could be in a perpetual state of editing and never get finished.

I felt this book made some excellent points and I will be re-reading certain chapters more than once.
Profile Image for Andrea Hintz.
Author 30 books91 followers
May 2, 2020
Amazing!!!

This book had amazing information! It’s extremely valuable and useful! I will definitely be checking out more books by the author!
Profile Image for Cara.
Author 21 books101 followers
November 29, 2017
This is a damn good book. I've loosely followed this author for a few years, but I'm just now getting around to reading his book in a fit of obsession about how to make my books sell. I'm really impressed with how solid, practical, and action-packed this book is.

I read it because I wanted to know how he can guarantee bestseller status to his students. I really wanted to learn how he markets books. I was surprised to pick up a few tricks from the other chapters, too--and a whole lot of inspiration. I was planning to just relaunch one of my old books, but now I'm thinking I may actually write a new one.

Normally, I write a book because an idea has parked itself on my chest and started meowing incessantly until I give in and pay attention to it. But it's been about a year since I've had an idea like that, so I didn't really know how to even go about writing a book from nothing. But the exercises in this book gave me a clear process for doing that. Pretty exciting!

I've heard about the author's Self-Publishing School, and I knew that all those people became "bestselling authors," but I assumed that that meant they ranked at the top of some obscure sub-sub-sub-category for a few minutes, mainly because everyone in the program promoted and bought each other's books. Not interested! But having read this book, I can see that if you really do all the steps in this process, you really could become a legit bestseller and have ongoing income. And he doesn't even talk about buying ads!

He did apparently copy and paste chapter 27 from the list of benefits of writing a book given in chapter 1, which seems kind of sloppy. Also, he has a picture of dogs begging for a review at the end. Peeve! But these are minor complaints. Otherwise, this was a great book.

Note to self: this is the book that advises "purple cow" in the project description on Upwork or whatever.

Highlights:
Blue highlight | Location: 867
Important: When it comes time to write the bulk of your book, you will


Blue highlight | Location: 867
want to do it after you have


Blue highlight | Location: 867
written your introduction, created a book title, created a winning cover, set it up for pre-order, and chosen a realistic launch date. This allows you to begin marketing your book ahead of time, so it will gain ground as you actually write it.


Blue highlight | Location: 952
The introduction is like a sales letter, convincing them not only why they


Blue highlight | Location: 954
Here are the 8 steps to creating an awesome introduction


Blue highlight | Location: 1,473
Create posts for the following events: -Cover Competition -Share the Results (which cover won) -Pre-release “Get information about when the book is free” -Launch day -Launch Week Celebration -Launch Week “Thank You”


Blue highlight | Location: 1,477
Ninja Hack: Respond to people’s posts during prime time between 6–9 PM.


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You’ll want to “cross-categorize” by picking 2 different categories and subcategories (ex. “Self Help” AND “Business & Money” instead of picking 2 categories under a single big category).


Blue highlight | Location: 1,545
You will want to get into the categories that you know you can rank high for. You want to find a category that isn't very competitive, so you aren’t lost in the massive amount of books sold within Amazon. If the number one book is 4,000 or higher in the book ranking, it’s a green light category.


Blue highlight | Location: 1,617
Launch your book on Sunday with a 5-day promo. This is my favorite strategy. It’s a hybrid I have created with tons of options. You can tweak it however you need to so that it fits your book.


Blue highlight | Location: 1,624
IMPORTANT: No matter when you choose to start your promo, always advertise that it will only go for 2 or 3 days (pick the amount of days and advertise it before the promo starts). This gives a sense of urgency for people to download the book while it is free for a limited time. Then, if your book does well, you have the flexibility to cut off the promo


Blue highlight | Location: 1,628
Each time you stretch the promo out, you have an excuse for more promotion. You can say: “Hey guys! I decided to keep my book FREE for one more day… just for all you stragglers out there. Get it in the next 24 hours while it’s still free!” It is better to do it this way than to advertise a 5-day “Free Promo,” have your book do really well, and not be able to stop the promo early (at the right time) because you promised people it would be free for 5 days. People will be happy if you extend the promo. They will not be happy if you cut it short.


Blue highlight | Location: 1,641
Our recommendation is to manually stop your promo between 12–3 PM Pacific Time.


Blue highlight | Location: 1,651
IMPORTANT: On the day you manually stop your promo, make sure to stop it from 12–3 PM Pacific Time. Run your your promo for the full 5 days OR until you hit the top #100 in the free Kindle store.


Blue highlight | Location: 1,656
WARNING!! Remember that inflated price you set before your Free Promo? You are going to have to change that to $0.99 at least 6–8hrs before you manually stop our promo.


Blue highlight | Location: 1,669
Bump up the price a dollar at a time every 5–7 days. Each time you bump up your price, put a message like this at the top of your book description: “We’ve discounted the price of this book for the next 5 days during our launch. Get your copy now before the price goes up to it’s normal price of $2.99 on Friday (10/21)!”


Profile Image for Russell Holbrook.
Author 31 books88 followers
February 20, 2019
"If you follow what I've laid out in this book exactly, you will be a BESTSELLING author - I guarantee it! You have zero percent chance of your book being a flop." - From Ch. 27, It's Your Turn to Publish: Turn Your Computer Into A Money-Printing Machine

And so goes the second sentence of the last chapter of this little book. I don't know how realistic that claim is, but, I'm going to hold the author to it, follow his examples, and see what happens. Although this book and the philosophy it espouses tends to favor commerce over art, it rarely lapses into sleazy salesperson territory. Although at times the whole book seems like a glorified sales pitch for the author's online teaching platform/program, Self-Publishing School, that reminds me of sitting through the time-share sales conferences with my parents so we could have a free weekend at Disney and I would get a complimentary cassette player, there are still some good nuggets of advice and some real "Go for it! You can do it!" inspirational moments. I read this because I do want to sell more books so, for me to criticize this guy for being enthusiastic about making money, or being good at sales, would be totally out of line. Although, I must admit, I have to fight my inner urge to roll my eyes and say, "yeah right, whatever dude." Haha!

In closing, I do believe that this author and this book come from a good place. I hope I'm right. Maybe check this out if you're a self-publisher/small press supporter like me and you're looking for some new angles. This stuff might actually work and it's always good for us to find new ways to help each other out. Take care and don't stop believin'! :D
Profile Image for Lorenzo Frick.
Author 3 books
January 24, 2018
First of all: Like most Entrepreneur books this one is an easy read. Since it aims at the teaching of writing, marketing, publishing, etc. that's the way it's supposed to be.
This book really got me going. It is motivational and shows how easy it is to publish a book. I would say that you get the basic information on how to do it.
One thing that really annoyed me is that the author focuses on creating/writing "How to" books. It does not seem like it is possible to "grow a six-figure Business" when writing a novel. I also got the feeling that Bolt talks about books like they are just another product that can be sold and writing does not really have something to do with passion.
However, the tips he gives and the information the book provides are a nice little step in the right direction. Also, the motivational aspect shouldn't be left out.
This book even helped me write my very first own book!

I would recommend the book to all people who do not have a clue on how to get started. If you already know a few things about Amazon-publishing I wouldn't recommend it since I don't think that it'll provide more value.
228 reviews26 followers
February 14, 2018
Although this book mainly targets people who aren't interested in writing; people who are looking for a way to create a passive income + drive more sales to their own business project, it is still offers valuable information that everyone could benefit from.

Chandler helps you understand how the Amazon Algorithm works, which is really a crucial part when it comes to publishing a book.

I wish that there was more content for fiction writers; nevertheless, if you plan on self-publishing your 1st book, then this book is definitely going to help you.
Profile Image for Kristi Duarte.
Author 3 books35 followers
December 5, 2019
If you're looking for a how-to book about launching your book, this in NOT the book you should buy.
Instead, it is a "you can do it, go ahead" kind of a book that encourages people to write a book fast (it doesn't have to be good), sign up for the author's course, and fill Amazon with more useless books.

There are a couple of chapters on the days around the actual launch of your book, though, that are basic but somewhat useful, hence the three stars.

But if you have already written a book, or are in the process of writing one, DON'T buy this book. It will be a waste of your time.

Profile Image for Wen Dee.
Author 2 books4 followers
February 18, 2017
I've been following Chandler Bolt's teaching, videos and books for about a year now. Each one is better than the one before it. Last year I joined his Self Publishing Summit and learn so much!
This book is even more informative than the summit was. Chandler Bolt's Book Launch is a 10 star rated book, it teaches you step by step directions on How to go from not even have a book idea to a published successful business. He doesn't stop there neither, he goes on to teach you how to turn your book into a 6 figure business. I highly suggest reading and buying this book.

NOTE: There is 172 pages not 133 in this book.
Chandler Bolt Book Launch: How to Write, Market & Publish Your First Bestseller in Three Months or Less AND Use it to Start and Grow a Six Figure Business
Profile Image for Juan Manuel Vera.
223 reviews4 followers
April 28, 2018
Buen libro aunque con demasiadas palabras

El libro da muy buenos y útiles consejos para escribir y publicar un libro.
Me ha motivado a hacerlo y tendré listo mi primer libro en los siguientes 90 días.

No me gusto que fuese tan repetitivo. Creo que Chandler podría habernos ahorrado al menos 5 o 6 capítulos.

El libro va dirigido a quienes , como yo, quieren iniciar en este negocio
Profile Image for Arthur  Charlez.
75 reviews4 followers
October 24, 2020
It’s a good read. Kinda overpromises and under delivers. But I also understand that the book is really a sales pitch to get readers to join Self Publishing School. I managed to gain some great practical tips though. I mind mapped an entire ebook in 10 minutes just after finishing that chapter. I wrote the intro and the first chapter already. So great self help resource. The title just promises more than the book delivers
Profile Image for Zachariah.
1,214 reviews
April 26, 2024
A few tips that are worthwhile. The first six or so chapters was a mix of autobiography and patting himself on the back for publishing a short PDF, doing nothing, and it selling really well. Not sure why that makes him an expert but whatever.

I'm being harsh but the few tips I got from this were useful. My negativity is mostly to do with the fact that this book is aimed at nonfiction self help book writing. Felt deceived about that with the title.
Profile Image for Andrew.
10 reviews
April 2, 2018
My Fourth Book On this Topic, This is the Best

This book is hands down the best in class. I have read and immersed myself in this topic over the past few weeks as I'm nearing my goal of publishing my first book. This book has the best advice, action plan, and stories I've seen. Thank you Chandler!
33 reviews
August 10, 2019
The blueprint seems solid and I'm sure the plan will work just fine - but it presupposes that a person is capable of writing a book worth buying. That being said, if you are even a competent writer who hasn't figured out how to do well in the world of self-publishing, then this is probably worth the time and money.
222 reviews2 followers
March 31, 2021
The Modern way to write and publish your book

This fact paced book is filled with winning tips to becoming a published author.From start to finish this book is crammed full with tips for self publishing. His suggestions for choosing editors, formatting, cover design , publishing with Kindle and launching are outstanding.
Profile Image for Alvaro.
154 reviews4 followers
September 18, 2021
Thanks for the book. It was interesting although I felt it more as a selling program for his business, as he declared from the beginning. I would appreciate bad experiences with authors and the lesson taken. I also have the impression that keep the 50 to 60 pages book lenght lesson would have been better.
Profile Image for H.
6 reviews
August 29, 2024
Some really great tips in this book for self publishing, highly recommend it. However, it could've been summed up in a 10 page pdf, the first 75% of the book is a lot of air pie. A lot of nothing, just to make a book. It makes you think throughout reading it, 'get to the point'. Great knowledge in the end though.
Profile Image for Marcia Kelley.
58 reviews2 followers
May 22, 2017
A Bit Disappointed

I was looking for more information about the marketing aspects of self publishing. To me, this book focused on writing tips which is good information for beginners.
Profile Image for Adrienne Morris.
Author 7 books34 followers
May 10, 2018
Enjoyable read

I really enjoyed not only the info but the encouragement given in this book. I definitely plan to use the marketing stuff and the book launch ideas. I only wish there were more suggestions for marketing fiction books.
Profile Image for Glen Robins.
Author 8 books19 followers
June 7, 2018
This book was a quick and easy read, but helped reinforce in me the will and determination to keep writing and to be disciplined about it. The author provides helpful insights and advise that I think will be worthwhile.
Profile Image for Amal-marie Samuel.
7 reviews
July 15, 2019
Great read!

I have recently published a book myself, The Be You! Book and was looking for some guidance on how to attract more readers. Chandler gives a lot of good advice in this book if you are starting to write one and good tips if you have already published one.
40 reviews2 followers
May 26, 2020
Best beginners book out there!

Initially , gave this book 4 stars, but after reading 10 others in similar catagories with far less content. I returned to give chandkwes book a well deserved 5 stars..
Profile Image for Ross Pruden.
1 review15 followers
June 8, 2021
5 stars for the Amazon ranking chapter, in particular

This book is amazing in its brevity and conciseness on the whole topic, but the chapter about how to rank a book on Amazon is like liquid gold pouring out of my screen. Glad I bought this!
Profile Image for Fred Fanning.
Author 46 books54 followers
February 18, 2022
Book Launch is a helpful book with clear guidance to write and market it. The information in the book seems realistic, and the author has bonafide to write the book. I will use the information to help me write a book and sell it.
Author 1 book4 followers
June 23, 2017
Excellent! Chandler Bolt shares his secrets to become an author and leverage it to the next level.
Profile Image for Laryssa.
70 reviews2 followers
February 17, 2018
Helpful if you are interested in writing non fiction, especially. The simplicity of the book is actually what makes this more elegant.
Displaying 1 - 30 of 77 reviews

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