This book covers advanced techniques for SEO, focusing on web server configuration, domain setup and using advanced features for analysing your SEO in Google Webmasters. These are important to give you the edge in a competitive marketplace, where SEO is more vital than ever before.
You will need to know how to configure your webserver or have a web developer/ SEO team who can do this on your behalf.
This book will give you techniques to monitor and track the effects of improvements and changes on an on-going basis. You will gain tools that will help you instruct your web developer or SEO service provider to ensure your SEO efforts are best optimised.
You will also gain an insight into the parts of SEO that work under the hood and your SEO team may not tell you about in their reports. Find out what Google looks at behind the scenes that plays a major factor in determining your position in search results.
This book is part two, which compliments my first book, SEO for Bloggers, which focuses on writing web content and configuring your website for best SEO practices.