Subliminal Persuasion: Influence and Marketing Secrets They Don't Want You To Know

by Dave Lakhani

If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion , master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. It's not about lying or tricking anyone. It's about know what will appeal to people and how communicate that appeal effectively, profitably, and ethically. This is marketing that really convinces.

Genres: Business, Nonfiction, Psychology, Research

224 pages, Hardcover

First published January 1, 2008

About the author

Dave Lakhani is an in-demand speaker, trainer, and the President of Bold Approach, Inc., a business acceleration firm consultancy. Bold Approach has been nominated twice as one of Fast Company magazine's Fast 50 Companies. A successful entrepreneur, he is a popular speaker on the topics of persuasion, influence, sales, marketing, ideation, and business acceleration. He is also the author of Persuasion: The Art of Getting What You Want, from Wiley.

Reviews

[Hayden Chance · Rating 5 out of 5]

It's really unpopular these days to talk about how people are being manipulated and controlled by everything from their government and religions to the media and school. Lakhani not only tells you that it's going on, but he shows you how to do it. It's a really ballsy book and you'll enjoy it of you can get past any denial that this isn't going on.

[Bianca Gheorghita · Rating 4 out of 5]

Dave Lakhani is not only teaching you how to subliminally persuade others (more or less), but he is also subliminally persuading you into making you think this book is great/among the greatest!
Wanted to give a 3star, but he almost made me think this is a great book a few times, so gave him a 4star for doing a decent job!

[Maritza Mejia · Rating 4 out of 5]

Good tips about marketing and writing.