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SIMPLE TRIPLE STANDARD
The Real Official, Almost True Backstory for Modern Commercial Radio
SIMPLE TRIPLE STANDARD is Historical Fiction gnawing the gut of local radio news reporter Bryant L Herman in a close-knit community rife with extrapolated double standards that garner deadly impact. If you’ve ever lived in a small town, you know about double standards... How much more complicated can a triple standard be, right?
World famous Austin music celebrities, and behind the scenes radio personalities embody Bryant's descriptive of this genuine 1970s Texas style nostalgic romp which also includes love, passion, and an unexpected lethal twist.
Notable Reviews:
"Writer to watch." —Marsha Wright, BBC
"Personalities rise up from the page." —Derrill Holly, Texas Radio Hall of Fame Inductee and Washington, D.C. Journalist
Ray Palla's SIMPLE TRIPLE STANDARD is about radio, Texas, the music scene, and a city called Austin that's as famous for bringing out the craziness of all three as it is for being a stomping ground for colorful politicians. SIMPLE TRIPLE STANDARD is more than just another "See what happened was" story about rednecks, long necks and college interns. It's a tale spun from the heart that brings it all together and makes the personalities rise up from the page.
"A brimming time capsule of '70s Austin, TX nostalgia." —Jay Levine (Former KOKE-FM DJ - "Country Jay"), Emmy Winning Hollywood Sound Editor
Austin is a liberal jewel in a conservative state, and great place to live, then and now. Ray has captured the essence, sounds, and personalities of radio wars, music, & people of the '70s that put Austin on the path to become a world-class hub of culture. I was lucky enough to be a deejay on KOKE-FM, 'Super Roper Radio,' from 1973-76. Palla tells it like it was when Austin's unique culture first began to bloom.
"A fascinating, humble player on a huge stage." —Wes Chick, Playwright
Following Bryant L Herman through the world of radio so many years ago grabbed my attention and was truly fascinating. I highly recommend SIMPLE TRIPLE STANDARD.
SIMPLE TRIPLE STANDARD is Historical Fiction gnawing the gut of local radio news reporter Bryant L Herman in a close-knit community rife with extrapolated double standards that garner deadly impact. If you’ve ever lived in a small town, you know about double standards... How much more complicated can a triple standard be, right?
World famous Austin music celebrities, and behind the scenes radio personalities embody Bryant's descriptive of this genuine 1970s Texas style nostalgic romp which also includes love, passion, and an unexpected lethal twist.
Notable Reviews:
"Writer to watch." —Marsha Wright, BBC
"Personalities rise up from the page." —Derrill Holly, Texas Radio Hall of Fame Inductee and Washington, D.C. Journalist
Ray Palla's SIMPLE TRIPLE STANDARD is about radio, Texas, the music scene, and a city called Austin that's as famous for bringing out the craziness of all three as it is for being a stomping ground for colorful politicians. SIMPLE TRIPLE STANDARD is more than just another "See what happened was" story about rednecks, long necks and college interns. It's a tale spun from the heart that brings it all together and makes the personalities rise up from the page.
"A brimming time capsule of '70s Austin, TX nostalgia." —Jay Levine (Former KOKE-FM DJ - "Country Jay"), Emmy Winning Hollywood Sound Editor
Austin is a liberal jewel in a conservative state, and great place to live, then and now. Ray has captured the essence, sounds, and personalities of radio wars, music, & people of the '70s that put Austin on the path to become a world-class hub of culture. I was lucky enough to be a deejay on KOKE-FM, 'Super Roper Radio,' from 1973-76. Palla tells it like it was when Austin's unique culture first began to bloom.
"A fascinating, humble player on a huge stage." —Wes Chick, Playwright
Following Bryant L Herman through the world of radio so many years ago grabbed my attention and was truly fascinating. I highly recommend SIMPLE TRIPLE STANDARD.
282 pages, Kindle Edition
First published August 1, 2015
25 people want to read
About the author
Ray Palla
3 books9 followersRay put three decades into a commercial broadcast career. He anchored two top-rated Texas radio news desks.
His books, KRILL AMERICA, SIMPLE TRIPLE STANDARD, and H have 5-Stars on Amazon.
During his journalism career, Ray interviewed astronauts who walked on the moon like Edwin (Buzz) Aldrin and the late Neil A. Armstrong. Ray recalls that “those two, like school kids,” sparred over who spoke the first words on the moon. “Aldrin still contends that he said something about a soft landing just seconds before Armstrong famously reported to Houston that the Eagle had landed.”
U.S. Senators, Governors, Mayors, and a host of other influential notables interviewed with Ray (and they all called him ‘Ray’). His “on and off-the-record” dialogs invoked hundreds of musicians, actors, comedians, sports legends, and daily-dozens of down-to-earth people to speak up or speak out. From those conversations, Ray learned the art of telling a compelling story.
Palla recently said, “I was too young and naïve to grasp the ‘forever impact’ of some of them. Like Willie Nelson. I just hope that a piece of Willie’s greatness shines out through me, as a result of my quest to peer into how his success came to be. What an incredible influence some men and women ‘troubadour’ into future generations! I admire those who do.”
Mr. Palla also boasts awards for several national advertising campaign jingles for customers that include Ford, Purina, and Exxon.
His books, KRILL AMERICA, SIMPLE TRIPLE STANDARD, and H have 5-Stars on Amazon.
During his journalism career, Ray interviewed astronauts who walked on the moon like Edwin (Buzz) Aldrin and the late Neil A. Armstrong. Ray recalls that “those two, like school kids,” sparred over who spoke the first words on the moon. “Aldrin still contends that he said something about a soft landing just seconds before Armstrong famously reported to Houston that the Eagle had landed.”
U.S. Senators, Governors, Mayors, and a host of other influential notables interviewed with Ray (and they all called him ‘Ray’). His “on and off-the-record” dialogs invoked hundreds of musicians, actors, comedians, sports legends, and daily-dozens of down-to-earth people to speak up or speak out. From those conversations, Ray learned the art of telling a compelling story.
Palla recently said, “I was too young and naïve to grasp the ‘forever impact’ of some of them. Like Willie Nelson. I just hope that a piece of Willie’s greatness shines out through me, as a result of my quest to peer into how his success came to be. What an incredible influence some men and women ‘troubadour’ into future generations! I admire those who do.”
Mr. Palla also boasts awards for several national advertising campaign jingles for customers that include Ford, Purina, and Exxon.
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January 7, 2020
Setting a New Standard for Austin, Texas Music, & Radio Nostalgia
"Writer to watch." —Marsha Wright, BBC ★★★★★
SIMPLE TRIPLE STANDARD by Ray Palla
"Simple Triple Standard: The Real Official, Almost True Backstory for Modern Commercial Radio" is Historical Fiction gnawing the gut of local radio news reporter Bryant L Herman in a close-knit community rife with extrapolated double standards that garner deadly impact.
Now available! ... Get it on Amazon — Copyright 2015, RPalla.com
Industry Reviews for SIMPLE TRIPLE STANDARD:
"Personalities rise up from the page." —Derrill Holly, TX Radio Hall of Fame Inductee & Washington DC Journalist
"A brimming time capsule of 1970s Austin nostalgia." —Jay Levine, Emmy Winning Hollywood Sound Editor
Quotes from SIMPLE TRIPLE STANDARD:
"You, sir, are as twisted as a twelve-string banjo." —Willie Nelson
"We enjoy talking about music, politics, and subjugation." —Kinky Friedman
— Get it on Amazon or RPalla.com —
"Writer to watch." —Marsha Wright, BBC ★★★★★SIMPLE TRIPLE STANDARD by Ray Palla
"Simple Triple Standard: The Real Official, Almost True Backstory for Modern Commercial Radio" is Historical Fiction gnawing the gut of local radio news reporter Bryant L Herman in a close-knit community rife with extrapolated double standards that garner deadly impact.
Now available! ... Get it on Amazon — Copyright 2015, RPalla.com
Industry Reviews for SIMPLE TRIPLE STANDARD:
"Personalities rise up from the page." —Derrill Holly, TX Radio Hall of Fame Inductee & Washington DC Journalist
"A brimming time capsule of 1970s Austin nostalgia." —Jay Levine, Emmy Winning Hollywood Sound Editor
Quotes from SIMPLE TRIPLE STANDARD:
"You, sir, are as twisted as a twelve-string banjo." —Willie Nelson
"We enjoy talking about music, politics, and subjugation." —Kinky Friedman
— Get it on Amazon or RPalla.com —
Displaying 1 of 1 review