Social Media Optimization for Dummies

by Ric Shreves

Optimize, optimize, optimize to get the most out of your company's social media presenceAs it turns out, social media is good for a lot more than funny cat videos, memes, and sharing what you're eating for lunch with the world. As the social media sphere continues to grow and be redefined, it's more important than ever to arm yourself with the latest information on how you can use it to drive traffic to your website, raise awareness of your brand, and promote your products or services. If you're a marketer who has asked yourself how you can possibly stay afloat in these newly chartered and oft overcrowded waters, "Social Media Optimization For Dummies" serves as your roadmap to smart marketing in the digital age.

So, what "is" Social Media Optimization (SMO), exactly? Well, it's comprised of two closely related practices. First, SMO refers to a set of techniques in which social media is used to drive traffic to a website and create an interest in a product or service. Second, SMO concerns the optimization of the social media presence itself with the goal of building followers, increasing engagement, and, again, generating interest in a product or service. Each of these parts supports the other and, when the channels are managed efficiently, enhances the other's effectiveness. In this plain English, easy-to-follow guide, you'll quickly discover how to apply SMO practices to your marketing plan to accomplish those goals.Integrate social media into your websiteDrive traffic to your websiteBuild followers and generate a buzzIncrease engagement with customers

From integrating social media into your website to building your social media presence to everything in between, "Social Media Optimization For Dummies" points your business toward success.

Genres: Business

360 pages, Kindle Edition

First published April 13, 2015

Reviews

[Jorge Reyes · Rating 4 out of 5]

Ric Shreves entrega una obra sumamente completa y valiosa para todos aquellos involucrados en el mundo del los medios sociales como parte, ahora, fundamental para generar clientes, informar, lograr lealtad, manejar clientes, etc.
Las estrategias mostradas y el formato For Dummies, hacen de este material una guía muy educativas para observar prácticas y manejos.
El área de herramientas y los constantes ejemplos, ligas y capturas de pantalla, enriquecen este libro.
Recomendable, siempre y cuando se tenga la versión más actualizada del material, ya que de otra manera encontrarán, algunas ligas no actualizadas y herramientas que actualmente, o no funcionan o simplemente desaparecieron.

[Lynn Derks · Rating 5 out of 5]

Excellent. Packed with time-saving tips. The online cheat sheet is also helpful.