There are no shortcuts to advertising wisdom, but there is a fast lane.
Ron Huey spent 30+ years in the creative trenches at some of the nation’s top creative shops before launching his own award-winning agency. These 12 steps are more than theory; they’re lived experience from someone who’s been in the room, on the hook, and shows up believing great creative ideas matter.
Advertisers Anonymous explores twelve character traits that separate creatives who thrive from those who flame Perseverance. Diligence. Ambition. Trust. Humility. Perspective. Honesty. Initiative. Discipline. Ingenuity. Gratitude. Acceptance.
Ron delivers over 100 bite-sized insights into creating work that stands out, wrangling clients, charting your career path, and knowing when and how to fight for an idea. What worked, what didn’t, and why — short lessons for thick skin and long careers.
“Advertising has a way of testing your faith. Ron Huey’s Advertisers Anonymous reminds us why we fell in love with the work in the first place and how to survive it with our integrity, humor, and curiosity intact.” —Diane Cook-Tench, Founder, VCU Brandcenter, Hall of Fame Educator.
Whether you’ve been in the business for 10 days or 10 years, this is a career accelerator if there ever was one.
In addition to being one of the nicest, most talented copywriters in the industry, Ron is adept at dishing out invaluable advice, humorous stories and insightful inspiration in equal measure.
Highly recommended to those just starting their ad career and any vets looking for a reminder of the reasons they got into the business in the first place.
I've read a lot of books on advertising. Some are better than others. This is one of the better ones. It's a good read for anyone in the business. Even a seasoned vet like my damn self. But I'd especially recommend it for anyone who's just starting out. There are a lot of nuggets of wisdom within these pages.