DESIGN FOR IMPACT

by ERICSON & PIHL

Design for Impact is the first book to look at the development and design of airline safety cards, from the first cards in the 1930s through to the present day. At the beginning of civil transport aviation, there were no safety cards on the number of passengers was very small and safety research was not very developed. As planes became bigger, crash analysis reports showed that it was necessary to explain to passengers what to do in case of emergency. During the 1960s, more complete safety measures were explained in separate safety booklets, then during the 1970s, cards became increasingly precise and efficient, and smaller airlines began to adopt them. Nowadays, every airline provides safety cards and their design is constantly evolving as new attempts are made to express safety information in an ever more comprehensible way.

Genres: Design, Travel

173 pages, Paperback

Published January 1, 2002

Reviews

[Kelly · Rating 3 out of 5]

Strangely unique. That's the best description I can give this book. There's a man who collects airline safety cards (apparently he has over 70,000 of them). This book explains the different eras of air travel and highlights a handful of various safety cards.

[Powells.com · Rating 5 out of 5]

I've always thought about collecting these but my slight fear of stewardesses has always kept me from slipping safety cards into my carry-on. Are they complimentary like the in-flight magazine? Or if I take one, will the next person who later sits in my seat have an unsafe experience? Understandable in any language, safety cards are an overlooked underground art. Thankfully, collected here is a wonderful international history of these laminated gems, dedicated to save your life and that of the child sitting next to you. Very informative with great illustratations throughout.
Recommended by Amy

[Catherine · Rating 2 out of 5]

An interesting coffee-table book.