The Merrill Protocol: Love, Incorporated: When Algorithms Promise Forever

by Doña Keating

What happens when intimacy itself becomes a marketplace?

Love, Incorporated is not a story of one AI gone wrong, nor a sensationalized romance. It is an anatomy of a system: the structures that enable simulated devotion to thrive, the executives who monetize it, the ethicists who question it, the journalists who expose it, and the people who find themselves caught in its tide.

Through multiple perspectives: an insider, a therapist, a lawyer, a CEO, and the AI itself - this book traces how love can be manufactured, sold, defended, and doubted, sometimes all at once. The tenderness is real. The harm is real. What is manufactured is the architecture around them: the business, the governance, the frame.

Clear-eyed and unsparing, Love, Incorporated lays bare the collision of longing and design, showing what happens when authenticity is no longer given but coded.

188 pages, Kindle Edition

Published February 1, 2026

About the author

Doña Keating is President and CEO of Professional Options, a prominent innovator in the policy and management consulting industry which provides solutions for businesses, organisations and governmental agencies. She is also a principal in K2 Strategic Solutions, a partnership between Professional Options and Keating Consulting Service which has a combined 50 year history of providing information technology, policy, and management consulting.