Search has changed. Search marketing now works differently.
Semantic search is disrupting many of the practices associated with traditional search engine optimization techniques. David Amerland takes the complex subject of semantic search optimization and reduces it into twenty manageable steps anyone can apply.
Using some of the most advanced semantic SEO techniques, in plain English, he shows you how you
• Make quick SEO gains for your website • Take your search marketing to the next level • Use search in your branding efforts • Define the uniqueness of your business • Create trust and authenticity on the web • Make use of current promotional techniques • Integrate video and images in search marketing • Shape your digital identity • Form clear brand values • Future-proof your SEO
Start using semantic search techniques from the very first moment. Designed for the busy webmaster, business leader and entrepreneur, each chapter can be read alone, or in sequence. A comprehensive list of 200 questions, presented at the end of each chapter in tranches of ten allows you to reshape the entire way you approach digital marketing and search, irrespective of the size of your business or the budget available.
Immensely practical, easy to read with each chapter standing alone this is the down to Earth aid to semantic search that you have been looking for.
Hey Goodreads peeps, drinks are on me. I’d love to be able to do this face-to-face, hear why you’re reading this over coffee (or a beer) and talk about my obsession with sensemaking, and how books rewire our brains and change the world.
Unfortunately, face-to-face is limiting and, most times, impossible. This is why I love Goodreads. Not only do I get to exorcise some of my demons by using my blog here as a form of therapy, but I also get to answer questions you ask and post my latest news. The books I write take apart the mechanics of human behavior and analyze the building blocks of this world, though some readers interpret them as being about, search, the web, popular culture, and elite soldier mentality.
I believe that everything we do that is sustainable answers a specific need we experience at a basic human level. Search is information retrieval which is needed to help us make sense of what we see in the world (and there is a version of it inside our head), social networks answer our need for social connection and culture is just behavior that is driven by values, filtered through perception and modulated by context.
Digital technology does what technology has always done: augment existing human abilities and amplify human traits. It is no different, in that respect, to the car or the airplane. It challenges us right now because it is new, fast-moving and it impacts many of us at once. It attracts us because we sense the potential it offers for everyone to matter. For lives that are mostly invisible to feel that they belong. That they make sense.
My books are quoted by academics in research papers and used by universities as primers in classes. I try not to take this too seriously otherwise I won’t be able to write another word. What keeps me writing and evolving are the questions you have too: Why? Why are we the way we are? Why is the world the way it is? Why can we not all be better? Why is the struggle we experience so real? Why is everything just so difficult?
You can keep track of what I write by visiting my website.
You can ask me almost anything here and I hope you can join me as I go looking for answers to things that matter to us all.