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Brain First Business: The ADHD Entrepreneur’s Guide to Success
Not yet published
Expected 27 Oct 26A practical and inspiring guide that helps ADHD entrepreneurs harness their unique brains to build a thriving business
For entrepreneurs with ADHD, some traits, like creativity, hyper-focus, and risk-taking, are rocket fuel for launching a new venture. Others, like trouble with attention to detail and time management, can make running it feel impossibly overwhelming. Traditional business advice, designed for neurotypical brains, doesn’t help—it can even intensify stress and self-doubt, leading to burnout.
That’s why serial entrepreneur and ADHDer Amanda Perry wrote Brain First Business: a groundbreaking guide that rewrites the rules of entrepreneurship for neurodivergent minds. With her Brain First method, she blends lived experience and neuroscience to help founders with ADHD reach their goals without compromising their sanity. By redesigning their approach and adopting proven techniques that work with their brains and not against them, they’ll unlock a sustainable path to building a productive and profitable business.
For entrepreneurs with ADHD, some traits, like creativity, hyper-focus, and risk-taking, are rocket fuel for launching a new venture. Others, like trouble with attention to detail and time management, can make running it feel impossibly overwhelming. Traditional business advice, designed for neurotypical brains, doesn’t help—it can even intensify stress and self-doubt, leading to burnout.
That’s why serial entrepreneur and ADHDer Amanda Perry wrote Brain First Business: a groundbreaking guide that rewrites the rules of entrepreneurship for neurodivergent minds. With her Brain First method, she blends lived experience and neuroscience to help founders with ADHD reach their goals without compromising their sanity. By redesigning their approach and adopting proven techniques that work with their brains and not against them, they’ll unlock a sustainable path to building a productive and profitable business.
Kindle Edition
Expected publication October 27, 2026
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Displaying 1 - 2 of 2 reviews
May 18, 2026
Amanda Perry is a successful entrepreneur who has found strength and challenges from having diagnosed ADHD.
This book is a readable study into the impacts of ADHD on success at work - and how to use ADHD as a strength rather than trying to mask it. While it’s focused on a business application, it easily relates to all aspects of life and relationships.
It’s split into themes focused on awareness, tips and tricks on how the author has managed her ADHD and how to put these into practice. I particularly enjoyed the case studies.
It was very readable, relatable and focuses on the strengths of living, and succeeding with ADHD. I’d recommend it to anyone who recognises ADHD in themselves and wants to develop some tools for life.
Thanks to Amanda Perry, Basic Books and NetGalley for this ARC in return for an honest review.
This book is a readable study into the impacts of ADHD on success at work - and how to use ADHD as a strength rather than trying to mask it. While it’s focused on a business application, it easily relates to all aspects of life and relationships.
It’s split into themes focused on awareness, tips and tricks on how the author has managed her ADHD and how to put these into practice. I particularly enjoyed the case studies.
It was very readable, relatable and focuses on the strengths of living, and succeeding with ADHD. I’d recommend it to anyone who recognises ADHD in themselves and wants to develop some tools for life.
Thanks to Amanda Perry, Basic Books and NetGalley for this ARC in return for an honest review.
Review of advance copy received from NetGalley
Brain First Business advises structuring tasks around the INCU framework (Interest, Novelty, Challenge, and Urgency) to align with ADHD dopamine needs. Another core strategy involves reducing demand avoidance by reframing strict to do lists as choices, alongside utilizing body doubling to maintain focus
Displaying 1 - 2 of 2 reviews