Published October 20th 2026 by Union Square Kids
E ARC provided by Edelweiss Plus
Asher is sad sad and confused as to why his best friend, Gilly, stopped talking to him back in July, so when he sees her steal some menstrual products from the grocery store, he is concerned for her. Talking to her doesn't go well, and Asher's mother explains to him that Gilly's family's circumstances have changed; her parents divorced, her mother went to Florida, and her father was in a car accident and has been on disability. Asher, who has ADHD and often finds it hard to stay focused even during brief conversations, wants to help, especially after his mother explains to him the unfair stigma around periods. When Asher's current best friend, Dylan, makes fun of Gilly when she has a bad leak through her pants, Asher's resolve to help Gilly strengthens, and he lends her his jacket and calls his own mother to pick Gilly up. The two meet to walk Teddy, a dog belonging to a former neighbor of Gilly's, Melanie, and to talk through what has gone on. In school, the students are assigned a "passion project", and Asher decides he wants to do his on ending the stigma around periods. Gilly is uncomfortable about this, but Asher is so unabashedly forthright and unbothered talking about menstruation that she sees his point and agrees to help. Asher certainly has some missteps, but with the help of Asher's older brother Marc and his mother, he and Gilly manage to put together a humorous and informative video. Asher, who frequently forgets to do homework, even gets the project done a week early, doing some editing in the school computer lab. When the video appears on YouTube and goes viral, Asher is worried, even though most of the responses are positive. He figures that Dylan, who knew his password from when they would work on hockey videos together, posted the video, and Asher's mother says that she will talk to the school about it. Asher's teacher is very complimentary, and the best news of all is that Melanie, who is an advertising executive, represents the Good Days Menstrual Products Company, which wants to use the video as part of an ad campaign raising awareness. Operation Red Empathy is a success, Asher and Gilly return to being friends, and there is some good news for Asher's campaign to have his own dog as well.
Strengths: Asher is the driving force that makes this book successful. He is an endearing character who truly means well, but blunders about in a way that makes perfect sense if you have much exposure to middle school students. My former friend needs food? Let me just bring a big old bag of it to school. I loved how Asher's mother, a therapist, gently explains to him why this wasn't a great idea, and also tells him how he could have done things in a more acceptable way without yelling at him! The scenes with Asher's family, which also includes older brother, Mark, who enjoys magic tricks, and father, who is a doctor and encourages Asher to go running with him, are one of the best things in the book. There are a lot of trips to the grocery store which are such great opportunities for conversation. Dylan is a typical middle school jerk (and they ARE still around), and while Asher does push him when he is angry, most of the time he is able to either ignore him or stand up to him. Gilly's situation is achingly realistic, and it was comforting to see her be able to confide in Asher's mother. The dog walking also provided moments for conversation as well as an opportunity for Asher to show that he is responsible. The straight forward, unashamed attitude and language that Asher uses to discuss periods is refreshing, and sets a great example for middle school boys. If I had a tween boy at home, I would definitely make this required reading. I was a little concerned about the video going viral, but the video was well vetted with Gilly and the mother, so was well done, and the amount of views seemed reasonable. Very well done book that addressed a serious issue in an amusing and fun to read way!
Weaknesses: I'm conflicted about the cover and the title. On one hand, since they don't have anything to do with menstruation, it's a sneaky way to get boys to pick up the book. On the other hand, it's...kind of sneaky. I'm hoping it's the sort of book that I recommend to a reader I know will appreciate it, and he will recommend it to lots of friends. There will always be some readers who bring books back because they are just not ready for certain content, and that's okay.
What I really think: This is an excellent choice for readers who enjoyed Harrington's 2019 Revenge of the Red Club, McCullough's Code Red, Evans' Grow Up, Tahlia Wilkins, Schneemann's and Williams' Go With the Flow graphic novel or Salazar's The Moon Within or Calling the Moon: 16 Period Stories from BIPOC Authors. It's a perfect book for modern young male feminists who want to learn to be supportive brothers and friends, and later helpful husbands and fathers, which is what we should all want.