Retailing

by Patrick M. Dunne, Robert F. Lusch, James R. Carver

Full-color, completely current, and packed with practical applications, the Eighth Edition of RETAILING puts students on the inside track to success in the fast-moving retail industry. RETAILING is written by a seasoned author team whose expertise informs every page and whose innovative approach has earned this market-leading text endorsement by the National Retailing Federation. While others may focus on lackluster descriptions of retailers and their most mundane tasks, Dunne, Lusch, and Carver bring retailing to life, covering the latest developments in the field and detailing behind-the-scenes stories in a conversational style enlivened by full-color pictures and illustrations. RETAILING emphasizes the impact of technology and the Internet, as well as giving solid coverage to international topics and issues unique to service providers. The text also includes a thorough, integrated study guide with review questions, writing and speaking exercises, cases covering diverse retail operations, a computer spreadsheet case, and more. In addition, ""Planning Your Own Retail Business"" exercises focus on problems small business managers and owners face in day-to-day operations, helping students appreciate the financial impact of retail decisions. This engaging, reader-friendly text vividly illustrates how fun, exciting, challenging, and rewarding a career in retailing can be, even while helping students hone their skills and creativity to stay ahead of the competition and navigate an ever-changing economic environment. Available with InfoTrac Student Collections Important Media content referenced within the product description or the product text may not be available in the ebook version.

Genres: Business

720 pages, Kindle Edition

First published January 1, 1992

Reviews

[. · Rating 2 out of 5]

((College read))

I think this is a very good book to read overall if you are looking to get into retailing. My only issue with it is that it is pretty outdated. It mentions that e-tailing is starting to become a bigger thing when it has already been big for at least a decade. It also kept referring to the "recent" 2008-2009 recession. It's not recent anymore. So, this wasn't a bad read for college. I learned a lot about different theories regarding retailing and all of the planning that goes into retailing in general. However, it certainly dragged on when it came to population and various aspects. My class also skipped a chunk of the chapters, which further indicates some of the information is outdated. Hopefully, the authors/publisher will come out with an updated version because quite a bit of the stuff mentioned doesn't necessarily apply anymore. Maybe we will see one in 2021-2023 or so. Unless there already is one, and I'm clueless?

[Ashley · Rating 2 out of 5]

I found this book to be tedious at times but then again, rather informative. For the most part, I found it boring and drawn out. Part of my problem was the fact that I had this textbook for a class that I took during the summer semester, as part of a full course load. The chapters were just so long and having to read 2-3 of them a week on top of my other classes with 2 or more chapters made for a stressful couple of months.

[Dani]

I haven't read this exact copy as the one I have read is not here. However, Dunne is an excellent writer and I found "retailing" first canadian edition by Dunne, Lusch and ricker to be very educational and helpful

[Alina · Rating 5 out of 5]

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