Infinite: How Visionary Leaders Transform Today's Businesses into AI-Forward Companies

by Brian Solis, Dave Wright, Nick Tzitzon

How Visionary Leaders Transform Today's Businesses into AI-Forward Companies, written by two senior ServiceNow leaders, introduces the concept of the "Infinite Company"―a new class of organization built with artificial intelligence at its core. Rather than treating AI as an add-on, this book provides a strategic blueprint for seamlessly integrating human talent and AI to achieve greater innovation, productivity, and scale.

Infinite guides listeners through the evolution from traditional digital transformation to AI-driven innovation. It challenges conventional business models, exploring how AI-native companies are disrupting legacy organizations and offering strategies for leaders to rethink how they work, measure success, and structure their teams. The book presents a framework for building infinitely adaptable organizations led by AI-native leaders. Listeners will also

How to shift from AI-enabled operations to building organizations with artificial intelligence embedded at the structural coreStrategies for developing an AI-native leadership mindset that moves beyond traditional digital transformation approachesInsights into how AI-first companies are disrupting legacy business models and rewriting the rules of competitionPractical guidance on rethinking success metrics, team structures, and workflows for an AI-driven operational environment

320 pages, Hardcover

Published June 23, 2026

About the author

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Reviews

[Curtis Mason]

Know what you are getting. This book is all about how to make your company last in the age of AI and how to truly implement it to your advantage. It is primarily written with executives and upper management in mind to create company wide lasting change and to make change as the focus of the company.

The authors specifically write about how utilizing AI appropriately can consistently create change over time instead of fine tuning what was successful in the past. Their idea of an infinite company is one that does not stop innovating but continues innovating even as successes are found.

I have already recommended this to my colleagues and cofounders.

Narration is good but sometimes feels mumbled at the end of sentences. Optimal speed 1.5x for me.

Writing 4.5
Narration 4/5 @ 1.5x